Swarovski Optik marks its company 75th anniversary by releasing AX Visio, world’s first AI-supported binoculars. This world-leading sports optics manufacturer promises a perfect symbiosis of high-performance analog long-range optics and digital intelligence that allows these smart binoculars to assist in identification of birds and other creatures. Your discoveries can be shared with other users, it can be the future of nature observation.

After seven decades of producing high quality optical instruments, Swarovski Optik has developed a deep understanding of their consumer’s requirements in birdwatching, hunting, or outdoor activities. Together with cutting-edge technologies and digital components, it is possible to create smart products that bring significant added value.

Designed by Marc Newson, AX Visio Smart Binoculars offer numerous features, it is possible to identify more than 9,000 birds and other wildlife. The integrated camera is capable to capture photos and videos where they can be shared immediately through a connected smartphone. The “Share discoveries” function is another cool feature that allows user to guide another person to the observed object using arrow markers in the display.

The AX Visio makes sure a product life cycle for the device over many years, all analog components are comply with sustainable Swarovski Optik quality standards. The performance of the digital features is regularly updated and enhanced with many updates. The open programming interface allows external providers to join and expand AX Visio with new functionalities. The design delivers modern appearance with intuitive handling, an ergonomic design makes it feel comfortable to hold.