BMW Snug is a concept design of a car that makes community. This brilliant design by David Raffai, an expert automotive designer, tried to recover the values of community from this car that are slowly vanishing away from the current corporate world. This thesis project has been done in association with the BMW group and the outcome is undoubtedly a simple and fun product specially designed for people who realize personal relationships and are different from others in their feelings and opinions. The most remarkable achievement of this project is the BMW commission highly appreciated the project.
David Raffai words :
In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization. Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression.
SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings. This multiplicity of emotions gives birth to an intention of self-expression able to make well-being and happiness blossom, trying to recover the values which are otherwise slowly vanishing in our world.
Some technical parameters:
- 4 seater interior which can be used as a living room
- changeable graphics on the side to be more unique
- fuel cell
The form concept was based on paper waves which are covering a central cell, where the interior can be found.
Designer : David Raffai