Scion, Toyota’s youth brand, has launched its concept at the New York Auto Show, Hako Coupe concept. At first sight, this car might look like a classic car for you, but the inside is fully futuristic. Designed by Tokyo Design Division, this Hako Coupe Concept was inspired by the American vintage among young Tokyo trendsetters, it is intended to reflect “youth-inspired trends”. As Jack Hollis (Scion vice president) says “Scion’s Hako Coupe Concept embodies a distinct global perspective on today’s youth”.
“This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB’s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”
Inside, the Hako is accented with orange and metallic detailing that exudes a modern environment with entertainment possibilities. The front and rear seats are covered with urethane and rubber-like upholstery for easy cleaning.
The entertainment system consists of two video monitor screens mounted on the dash for radio, video, and music capabilities. Users can upload their videos and music through a Bluetooth connection.
The shifter looks like a joystick and a track-ball controls the entertainment. Blending vintage style and a gamer’s groove, the Hako Coupe stands out.
Designer : Scion
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Related Tags : scion toyota, tokyo design, music capabilities, entertainment possibilities, new york auto show, boxy shape, sporty version, global perspective, scions, xbs, vintage style, video monitor, new york auto, scion, entertainment system
Submitted in » Cars, Designs and Concepts, Futuristic Car
2 Responses to “Scion Hako Coupe Concept by Tokyo Design Division”
By Matt Keegan on Mar 26, 2008 | Reply
It definitely is a radical car, but I think it could do well with today’s youth. Scion got off with a bang, but sales numbers are down. A ride like the Hako could change all of that, but I hope they kill the name and come up with something much more universally acceptable.
By Kayla Harris on Apr 21, 2008 | Reply
The outside is a required taste but the design and layout of the interior are very unique.