House (Marketing) of The Future from Disney


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What do you get when an entertainment major join hands with leaders in home appliances, software and hardware combined with a high end builder? What you get is a house full with innovations like the one recently unveiled by Disney, the Innoventions Dream Home in Anaheim, Calif. It is located in a place called Tomorrowland, and it promises to be a house of the future or you can say marketing of the future, since the construction was a collaborative effort between Disneyland, Microsoft, HP, Life|ware and home-builder Taylor Morrison. With gadgets like magic mirror that allows you to see how you look in various clothes, kitchen that recognizes ingredients and a multimedia interface to tell stories to children, all we can say is welcome to the future!

disney house marketing of the future

disney house marketing of the future

disney house marketing of the future

Designer : Disney, Microsoft, HP, Life|ware via Gizmodo

stephen russell says: May 21, 2009

Id like to see Disney offer the homes outside Tomorrowland & in locales like:
Palm Springs
Irvine CA
Santa Fe NM
Orlando FL
Miami FL
Sacramento CA
etc
& reuse Idle homes for “makeovers”.

Take this to HGTV & Fine Living aside the
Disney Channel.

Offer homes in some contest or sweepstakes.

Have family Live in said home in Tomorrowland for 1 year?

Build same Home for EPCOT Center FL site alone & near Disney Burbank Hqs Center.

Have employees sample Home too.

Come on Disney, market this better.

Have consoles where guests can select Room Themes:
Snow White
20K Leagues Under the Sea
Cars
Wall-E
Up
Cinderella
Davy Crockett
Mickey Mouse Club
Winne the Pooh
Star Wars
Mickey Mouse & Minny
Pirates Caribbean
New Orleans Sq
etc.

Have someone Live in said home for Real Time Testing & observe with sensors from Remote locale.
Use cameras for Security outside.

Do it Disney