Tralock features a unique packaging that represents its content. It’s a packaging for travel suitcase lock, the box is made of two layers where the first is blister core to fix the lock and keys inside, the second one is a cardboard that demonstrates the design itself. Traveling brings memories, emotions, and experience in people’s lives, the packaging of this suitcase lock wants to bring all these elements into the design. That letter “O” in the logo represents a lock hole.
Bakhtiyar Baimurzayev created Tralock to stand out from standard locks with conventional design, the packaging should attract attention from potential buyers. In fact, that cute little suitcase packaging might get people to buy even when they don’t need a suitcase lock. The design features a simple and straightforward travel element, the interior holds the lock and the key. The transparent part is created to allow consumer to see the main product inside. Tralock gives the feeling that you hold a small suitcase, ready to travel to your next destination.