ANICORN has teamed up with SEGA to pay homage to the gaming legend, the SEGA Mega Drive/Genesis. This limited-edition collection reveals three of exquisitely designed timepieces inspired by the iconic console’s design.

Initially released in 1988, SEGA Mega Drive only got modest reception in the Japanese market, but soon it emerged as a global phenomenon. By 1992, the MEGA Drive, renamed Genesis for the North American market, had overtaken all of its competitors by becoming the best selling video game console wordwide. It was sold nearly 40 million units in its lifetime. That success became a turning point where this innovative game console brought back thrilling arcade experience into millions of homes.

The design of MEGA Drive was a paradigm shift in the gaming industry as it separated itself from conventional boxy shape. The company chose to fuse cutting-edge 1980s hi-fi aesthetics with typographic motifs inspired by sports cars. SEGA’s objective was very clear, MEGA Drive should become the benchmark of power, performance, and style.

These three watch models of SEGA x ANICORN Collection have captured the state-of-the-art audiovisual innovation with undeniable energy of the arcade experience.