Audi A 2.0 is a concept car that targets young generation from 18 to 30 years old. It’s the result of 15 months Master in Transportation and Automotive Design in Politecnico of Milan sponsored by Volkswagen and Audi. The main idea was to design an aesthetically pleasing and dynamic car for young adults, the designers started by analyzing the iconic brand characteristics as well as the target’s needs. The robotic technology also plays important part here as the team took inspiration from that, they wanted to play with the shape contrasts of Audi where the higher part is clean and smooth and the lower one is sharp cornered and refined. The interior of this electric car is focus more on smart technology and connectivity, it can accommodate up to 4 passengers even though the dimension of the car is actually reduced.
Designers : Giacomo Franceschi, Antonio Paglia, and Cem Kayserili