MORI folding bike aims to increase the rate of bike ridership especially in an urban environment for better sustainable future. Based on statistic in America, women comprise only 25% of bicycle riders. Can you see a gender gap here? This is due to the bicycle industry that focuses merely on existing cyclists and ignoring the needs of those non-riders, mostly women. In this case, female users could potentially become an expanding market for future bicycle industry.
Considered female user characteristics, the size of MORI must be small enough for user to carry and storage. Using 3-D printing technology, users can design their personal pattern, color, texture and even structure of battery case. For power system, combining human-powered and electromotor-powered modes together, users can chose different riding gesture and power mode based on their different requirements.
You can easily transform this bike from bicycle, scooter, trolley, to folding mode. MORI folding bike is your perfect daily companion, from going to work, shop, to ride home.
Designer : Janus Yuan