GOW Nippon Moon : Giant Observation Wheel by UNStudio

London Eye and Singapore Flyer, you guys will have another rival here, GOW Nippon Moon. It’s a giant observation wheel designed by UNStudio to bring a fascinating journey where you can learn about environment, culture, and your central part in it. This concept Ferris wheel will be developed somewhere in Japan (the location is disclosed) and it will feature 4 main elements that define the logics of socio-architectural design, enhancement of the senses, interactivity, experience and romanticism.

The familiar design is integrated with interactive elements of a virtual world created in order to allow visitor to become part of the social network that evolved around GOW. Visitors can create their own augmented realities, it stimulates their imagination. Each of 32 capsules feature a different theme, you need to download a custom app on your smartphones or tablets and create animations and sounds to enhance within each capsule. Simply switch from reality to digitally altered view from inside the capsule, you can also communicate with other people in different capsules. It’s going to be an amazing Ferris wheel.

Designer : UNStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

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GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio

GOW Nippon Moon Observation Wheel by UnStudio


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