After acquiring Boston Dynamics, Hyundai Motor Company has sharpened its focus on advancing robotics technology to enhance our lives, especially through mobility solutions.

Next Generation Service Robot is in category where robots would be useful in our lives. In the past, this type of robots has limited applications, but now, these robots would become part of the community in fact, they can become our life companions. This transition can be made possible not just because of technology but also due to approachable and friendliness in design. These two characters should be incorporated into robot design.

Hyundai Motor Company has developed a brand identity by applying intuitive and unique feature in terms of communication via inviting expressions which can be created through light or screen display. Hyundai aims to develop robots that can be perceived as friendly, life-long companions where anyone, including their children can interact with this robot.