This watch is a beautiful art work wrapped around your wrist. Instead of hands of hours and seconds, ZIIIRO watch offers you a swirl pattern of rings to indicate the passing of time. The overall the design is minimalist, there are no additional elements that can distract you from reading the time. There are 2 swirls to show you the current time, the inner swirl represents the current hour, while the outer swirl displays the minutes. There’s no doubt this is an elegant, unique, and stylish watch. Hopefully they can send us one for hands-on review.