F1 presents you their first 3D printed new fragrance brand powered by Haute Parfumerie. In collaboration with 3D printed art Designer Parfums, Formula 1 wants to introduce you to their perfume brand where each one is inspired by passion, excitement, technology, and dynamism of Formula 1. This unique project fuses art, technology, design, with limitless olfactive creativity, each bottle design and its content embodies dynamic qualities of the sport, they plan to launch the full collection sometime next year.

Formula 1 wants to leverage sport’s heritage and principles by creating this unique fragrance brand that merges a highly legitimate approach to the perfume world with core values of Formula 1. It’s a perfume driven not just by the desire to recreate magical and mystical smell, but also by excellence, exacting precision, and advanced technology. This collection would be the first fragrance brand that utilizes 3D printing technology and hopefully in the future, it will allow consumers to create their own customized designs.

Designer Parfums also works with visionary designer, Ross Lovegrove, who designed the three 3D printed works of art. Formula 1 fans can expect the unexpected from this perfume collection.