The Speedtail is McLaren’s first ever Hyper-GT and announced in 2018. The first car is delivered from 2020 and this Key fob concept is designed only for 106 McLaren Speedtail owners. The key fob is not a considerable option when a customer buys a new car. However, it is a part of the service the car company has to provide a marvelous experience to a potential customer.
‘Everything for a reason’
This key fob over the style of the Speedtail, and it is not only seamlessly stylish but easy to identify against other car keys on the market. The main form is inspired by Speedtail form factor and is simplified into the product. The tail shape is continuously connected between the top and bottom surface. It is allowed to attach the McLaren key chain and visually clean without making any key chain hole.
Designed by Ryan Choi as concept proposal for McLaren, The Key Fob has three buttons on its face: Start button details are reflected from the interior of the vehicle and more recognizable than other two buttons in your pocket. Luggage release button icon is captured by front view of the Speedtail, the icon is totally harmonized with rest of the design.
It does offer owners opportunity for bespoke personalization to have the key fob finished in carbon fiber cover as a main product, while adding bespoke CMF is also available for a spare item.
Tuvie received “McLaren Speedtail Key Fob” project from our ‘Submit A Design‘ feature, where we welcome our readers to submit their design/concept for publication.