It’s hard to see your seat number on the ticket when you enter the cinema after the lights out. Shiny Movie Ticket offers a simple change the way we print out movie tickets. So instead of using our phone light or flashlight, this new ticket design would allow you to checkout your seat number easily without all that.

Designed by Li Peitong, Lu Wang, Xin Che, Jingyao Xu and Anqi Liu, Shiny Movie Ticket is printed using hollowed-out printing technology to print the seat and row number. This allows user to just lift up the ticket onto the cinema screen and that hollow dots light up to inform your seat/row location.