REUSABLE Foldable Cup by Kalina Gotseva

Reusable Foldable Cup is a special project where sustainability meets innovation. Just like its name suggests, this cup promotes a solution to single-use cup that turns into waste in beverage consumption. Reusable is a uniquely designed cup that redefines traditional concept of a drinking container. It is designed to blend in harmony into your everyday life, trying to inspire a culture of sustainability one sip at a time. This project started with a question how can we make conscious eco-friendly choices effortlessly into our daily routine.

The beauty of simplicity has inspired Reusable project, then followed by a journey to create a solution where sustainability also promotes convenience. The final design is a foldable cup made from durable food-grade silicone, featuring collapsible shape that transforms from a full-sized cup into a compact, pocket-friendly form factor.

REUSABLE Foldable Cup by Kalina Gotseva

Kalina Gotseva says that, the next question for Reusable would be, how to keep the cup folded. It should have some kind of lock mechanism to make it stays that way. It’s where a self-contained cap was born. Now, not only we can make Reusable fully folded but the cap also serves as a protective case. Ensuring convenience wherever you go. The drinking hole has push-and-pull mechanism to ensure leak-proof convenience, from ergonomic grip to sleek aesthetics, every little detail has been carefully considered to make sure it can replace single-use paper cup.

REUSABLE Foldable Cup by Kalina Gotseva

REUSABLE Foldable Cup by Kalina Gotseva

REUSABLE Foldable Cup by Kalina Gotseva

REUSABLE Foldable Cup by Kalina Gotseva

REUSABLE Foldable Cup by Kalina Gotseva



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