In Project Mémoire, Charles Keusters wants to explore the possibilities of a shared driverless fleet for 2040. The fleet consist of shared driverless vehicles for up to six passengers. In which one of the passengers becomes the master of ceremonies. They are going to curate a multi-sensory experience for the other passengers. With their choice of lights, colors, sounds, music, odors and life 3D creations they will be able to create a unique atmosphere. Every interaction or creation, leaves a mark, a mémoire, making every vehicle in the fleet unique. Providing the opportunity for the Project Mémoire users to have different experiences every time they use a vehicle of this fleet.
The second part of the project focuses on business models. The automotive scene is shifting from driven to driverless and from owned to shared. But how can a car company make money in 2040? Arguably not by selling cars to individuals. Project Memoire wants to propose a business model to make money offering free rides for every users. The master of ceremonies can make money curating an amazing experience, the same way a youtuber makes money creating video content. And Renault makes money analyzing the data of the created experiences.
Last but not least, Charles Keusters aspired to create a design which was in function of the users interaction. A design in which you can interact with the vehicle without the need to go through a phone. He believes that as designers we should sell a dream of world so beautiful that the users wants to look up from their phone. Charles believes that good design underlines the purpose of the object, the main design lines in this futuristic vehicle converges towards the front seat. It is there that all the attention should be, it is there where the master of ceremonies creates the experience and it is the heart of Project Mémoire.