Deli has been known as one of leading stationery brands in China that offers cost-effectiveness, good design, and great user experience to its consumers. This automatic pencil sharpener is a concept designed for Deli. Most Deli’s products feature minimalist style with few distinctive features, but for this project, the pencil sharpener applies “Trendy Cute” theme. Targeting pre-school to primary school students, this tool features unique and playful design, each series include three models: low-end, mid-range, and high-end.
Dooo Design explains that the design for this series was inspired by “The Wandering Earth” space theme. It uses various spacecraft concepts for different configurations. At the same time, this approach aligns with its main functionality as pencil sharpener as well as fosters early education in children by encouraging them the possibility to explore our space by becoming an astronaut. A little tool with a mission, instilling a dream of moon landing in children’s hearts, it can develop into something real and flourish as they grow up.