Nike has brought that advanced power-lacing technology to its Air Max platform through the release of Nike Adapt Auto Max. By infusing DNA of Tinker Hatfield’s design aesthetic, blending it with sampling elements from Air Max 90 and Nike Mag, this new shoe presents a new, unique silhouette through its increased profile and thicker midsole. That cassette design element of Air Max 90 highlights the Air Max unit while the FitAdapt engine helps for instant personalization and responsiveness.
As its name suggests, adapt means adapt, this shoe wants to provide better experience to its user where performance meets connection. Nike explains that this is the first time they can deliver dynamic comfort and protection to Air Max platform, powered by digital utility that would allow your shoe to be smarter and do more over time. It’s the future of shoe design.
Nike Adapt Auto Max features FitAdapt technology platform that allows it to continually grow and scale with its wearers. Nike also promises to expand Nike Adapt line with regular updates features through Nike Adapt App. You can automatically adjust your shoes using only voice with five customizable Siri Shortcuts, and this spring, Nike Adapt promises it’ll support voice commands for Android users. You can also connect your Apple Watch to tighten or loosen the Fit from your wrist.