In the 60’s, Instamatic was Kodak’s most successful and popular models , introducing a generation to low cost photography for amateurs. Thanks to easy-load film cartridge made these camera models very inexpensive to produce. Daniel Kim, a product designer, aims to bring back Kodak’s current stagnant image to its glorious days, this brand needs an innovative solution to win back its consumers. This new Instamatic is a design concept proposal for Kodak to bring the brand forward with its retro futuristic look through the integration of new emerging technological advancements, retaining its vintage charm to gain momentous interest from both the loyal Kodak enthusiasts as well as new, young consumers.
The old Instamatic was famous for its manually controlled features as well as the tactile process and experience gave enthusiasts a much deeper love and appreciation for and connection to photography. These were features that would still be available to this concept, various classic details such as round exposure control and cylindrical shutter button, bringing back a sense of familiarity. The new Instamatic blends the old with the new, enhancing your experience of photography.
Designer : Daniel Kim
The classic and iconic feature of a camera is the analogue wheel where user can toggle through and select exposure as well as shutter speed. The application of a resistant hinge incorporates an audible and tactile click, guiding user through their selections. The shutter button, located next to the analogue wheel introduces a unique feature where it allows you to install different buttons, creating opportunities for personal tactile experience and aesthetic look.
Of course, Daniel doesn’t forget the Strobe light, there’s small strobe system hidden under the top of the camera. Simply press the surface to release it. Aside from bringing back the iconic model, the extensive range of lenses also create potential of a photographic system. With the success of Instamatic as mirror-less lens interchangeable camera, Kodak can produce a large range of lenses to attract a broad spectrum of users.
Tuvie has received “Instamatic – The Next Chapter for Kodak” project from our ‘Submit A Design‘ feature, where we welcome our readers to submit their design/concept for publication.