Tasked by Joseph Joseph, Blond has designed Loop Bottle as part of the company’s new hydration range. The project started by observing how people used and interacted with their water bottles (both reusable and single-use) in London, the result was then used to start the ideation process. It’s undeniable that most people are struggle to handle the cap with other items, second thing, many people instinctively hold their bottle by the cap, dangling by their side. [Buy It Here]

Loop Bottle features iconic shape that allows you to slot the lid over the bottle’s neck. This simple design provides you with a convenient and hygienic place to keep the lid while drinking. The neck of the spout is wide enough for you to insert ice cubes. The lid is gently curved to make sure an identical match to the bottle’s contours for tight friction-fit that prevents the lid from sliding while user is drinking. The lid also functions as a convenient handle. Made from insulating double-walled, vacuumed steel, Loop Bottle by Blond provides you with a practical and convenient water bottle to carry around. [Buy It Here]