Honda R-EV is a compact concept study sports car that targets urban Asian teen market. It’s been designed to provide young professionals and teenagers with excitement and self-expression through personalization feature. R-EV (racing electric vehicle) is an ideal car for cruising in the city as well as racing, it offers a personal space for social activity as well. This project focuses on teenagers’ social media and literacy in the virtual world, it’s been designed as a collaboration between Honda and Playstation to implement HOME features into a vehicle that has the ability to access digital world. In this way, vehicle owner can interact and organize events from the car, such as car racing competition or gatherings.

Honda R-EV is upgradeable from suspension, paint, graphics, power, and many more. You can organize an event where participants will be awarded with points based on their performance. These points will then be used to build up fame and network throughout the activities. By blending the virtual world with reality, R-EV allows you to gradually build your driving skill and race track licensing to enable safe and rewarding driving behaviors on and off the road.

Designer : Jex Chou

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