Submitted by Priyal Patel, a product design student, Granny’s Cotton Candy Packaging Design offers unique brand with appealing surface graphics. You can read his explanations below.
When cotton candy was first introduced in India it was white and rough because it did not have any pink or blue food coloring. It was compared to an old woman’s hair and began to be known by the name, “Buddhi ka baal” (a.ka. old woman’s hair). The concept project here was to spin on that very Indian context and develop a brand called Granny’s, which could reflect the Indian origins of a foreign sweet. This involved creation of a whole new brand identity along with appealing surface graphics. The brand needed a typeface that went along with the design language and also the content inside.
Designed by Priyal Patel, the rounded corners and bubbly form reflects the characteristics associated with “cotton candy”. The structure needs to be ‘lively and fun’ so it can resonate more with the younger customers. The colors of the typeface were selected based on the different flavors the product is available in. The surface graphics have become the essence of this packaging as they are responsible for conveying the whole ideology and concept behind the brand. The unique illustrations are needed to create attractive and appealing idea in order to be visually interesting for kids and adults alike.
The visual has been made to re-brand cotton candy and brings it to the mainstream market. This new design looks more appealing and offers more portability and ease of use for users of all ages.
Tuvie received “Granny’s Cotton Candy Packaging Design” project from our ‘Submit A Design‘ feature, where we welcome our readers to submit their design/concept for publication.