I guess the image explains everything about Easy Pressing bottle. Although it looks like just a simple thing, every small convenience counts as design is about caring to human nature. Instead of using 2 hands, you can simply use one hand to press the bottle. This concept bottle design can be applied on wide variety products such as shampoo, liquid soap, lotion, etc.
Designers : Qi Long, Zheng Toby, and Jia Shawn