This is the mobile phone for those who want to simplify their life while making a statement. In today’s hyperconnected world, our electronic devices are becoming more interconnected through the Internet, WiFi, broadband and Bluetooth. The LG Tag is a refreshingly simple mobile phone that clips to the ear for ultimate portability and nearly hands-free use, shattering the paradigm of the handheld “brick”. Unlike a wireless headset that links to your existing device, Tag is able to stand alone as a fully functional mobile phone. It is operated by a simple touch screen using basic scrolling and tapping functions to navigate the menus, even while it’s being worn. Voice activation is another way to navigate. Data entry and other more complex tasks can be handled via wireless connection to a PC or other mobile device using a proprietary website, or it can link to your favorite social networking sites like Facebook. By shifting the more complex functionality to other devices, the LG Tag is refreshingly simple and hands-free. It is a basic mobile phone that works!
Borrowing from the circular geometry of the LG logo, the front is dominated by a simple round touch screen. There are no external buttons or visual clutter. The back side is more intricate than the front, featuring a speaker surface shaped like sound waves with an embossed LG logo at the center, surrounded by the serpentine earpiece. This unusual attention to detail on the back side hints at the personal and “precious” nature of the Tag.
Designer : Eric Stoddard