Inspired by Mercedes Benz brand, luxury has never just been about what you see, it’s about how you feel, and more importantly, how you’re led to move. The Dresscode Concept Car doesn’t just sit still and look expensive. It redefines automotive luxury by choreographing the experience of entering, sitting, and leaving a vehicle as though it were a performance, or better yet, a walk down the red carpet.
In traditional luxury cars, the drama is often in the doors, gull-wing, butterfly, scissor. But that drama can be deceiving. A high step-in height or awkward posture can make even the most futuristic doors feel clumsy. Dresscode Project challenges that. It asks: What if luxury could be expressed not through theatrics, but through posture? What if stepping into a car could feel like slipping into a tailored suit? The Influence of Fashion: Not Just a Metaphor.
Fashion isn’t just a reference point, it’s the design language. Dresscode Concept Car takes direct inspiration from the form and logic of haute couture. One of its defining visual features is a continuous circular line sweeping through the bodywork, inspired by the seam on the shoulder of a jacket. It’s not decorative, it divides function. Just as a suit shoulder allows the arms to move independently, this line separates the static body from the rotational movement of the wheels. It’s sculpture with reason.
There’s a quiet discipline in tailoring: the restraint of seams, the flow of fabric, the hidden engineering behind a perfect silhouette. The car mirrors this. Volumes swell and taper with purpose. Nothing is exaggerated, yet nothing is flat. Every surface has the richness of folded fabric, the confidence of a well-cut blazer.
Approach the car, and it doesn’t simply unlock. A soft red light flows outward from beneath the sills not just as illumination, but as invitation. Designed by Jeongtae Lee, the red hue is deliberate, echoing the lights of a fashion runway or the carpet at a film premiere. The ground lights don’t just show the way, they cast you in a role. You’re no longer just a driver. You’re a guest of honor.
