HASSELL has designed a new pop-up Yatai called Chasing Kitsune. Drawing inspiration from a mythical fox named Kitsune that possesses people and unveils its form solely in shadow, young and expert designers at HASSELL implemented this idea for creating their innovative version of Yatai. This is a Japanese food truck, which is quite different from any other. The truck will pop up at several inner city locations and will adapt to each of the evening locations by unveiling its original form. Branding by the famous Seesaw Design takes a major role in this concept with various flow printing techniques being used for a finishing touch. From 21 until 31 July, HASSELL has Melburnians hunting for Chasing Kitsune at this month’s State of Design Festival. In order to find the Chasing Kitsune’s location during those 10-day festival, the public will have to keep updating Facebook or Twitter. Guest will be served with mouth watering food the moment they find the fox.

Designer : HASSELL