New Car for London Project is future vision of autonomous ride-hailing vehicles by PriestmanGoode. As our future transport, this car concept is designed to accommodate a wide range of user needs. It’s a perfect vehicle for journeys up to an hour.
It’s unavoidable that autonomous vehicles are the future of mobility solutions, together all tech companies and car manufacturers are developing vehicles with zero emissions without sacrificing user needs and comfort. The interior looks like luxury suits thanks to the company experience in designing First Class aircraft interiors, therefore, this car also provides passengers with comfort, space, and flexibility of use. At the same time, with the company experience working in public transport sector, they also understand essential requirements around ease of maintenance.
New Car for London by PriestmanGoode also aims to become an emblem of a city or country, just like yellow taxis in New York or Shinkansen train in Japan. This concept vehicle would have unique role in the transportation system where we can experience our environment both as locals and as tourists. Featuring simple geometric forms, it also has angular details inspired by London’s brutalist architecture. The interiors combine a heritage aesthetic of traditional and modern London.
Even though this project can be deployed in any global city, but it is specifically designed with London in mind. The idea is for New Car for London can live alongside the city’s existing transport icons, it adds futuristic touch to existing London’s great transport landscape.