BMW Venture concept car is an urban commuter that can transform into a recreational vehicle perfect for the open road. Embracing emerging hydrogen fuel technology, it has low emissions for the city and the long range for weekends away. The idea for the concept came around after looking at crossover vehicles where this automotive designer had the idea of a vehicle that could be two in one products rather than a combination of two in one.
The work is part of his Final Major Project for the Transport Design course at Staffordshire University. If you want to checkout BMW Venture Concept Car, it is on exhibition at the University as part of the ‘Art and Design Show 2012’ from Friday 15th June until Saturday 23rd June.
Designer : Chris Hammersley
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Is this intended as a purely aesthetic design? It looks stunning, but as far as practicality and purpose I don't get how elongating the wheelbase poses any advantage, quite the reverse in fact…I suppose that's concept cars though 😉