Asenso is a modern concept of vertical record player with soft blue color and bold graphical shapes. In simple words, Vinyl records are rotating disks used for storing music. Just in case you don’t know, phonograph records were a commercial form of music storage since ear 1800s, it slowly gained its popularity around 1912. However, around 1991 when compact discs arrive, these phonograph records were experiencing downfall in the market. In those days, this type of music storage was manufactured in smaller batches and used mainly by DJs to record music of the dance genre. Only around mid 2000s, Polyvinyl Chloride (PVS) material was used to manufacture these records, that’s when the name “vinyl records” become popular.
Many people believe that vinyl should have been extinct a long time ago, yet vinyl records have been steadily increasing over these past 13 years. There’s an element of good ol’ days fascination to this vinyl revival. With so many digital streaming at our fingertips, having tangible product can give you a deeper experience with music. Vinyl records can be physically touched, played, gifted, and shared, even passed down through generations.
Daniel Visintainer noticed this trend from millennials and gen Z consumers, therefore he has designed Asenso for design conscious people who love playing vinyl records. Asenso features a different proportion than conventional record players. It plays your record vertically with a modern style player that has flat design and soft, rounded edges. As we move into smaller living space, we need to consider spatial optimization as well. Asenso combines a record and speaker in one to save space and uses only a single powercord for more organized design.