Toyota uBox is part of Deep Orange project, this is the result of Deep Orange 6 program with objective to design youth oriented vehicle with a targeted U.S. market introduction of 2020. The vehicle should fit the need both young males and females. The main focus of this project is on the utility vehicle aspects with the goal of understanding the future active young people that live in urban settings, need in a utility/activity car.
This vehicle is dedicated for Gen Z, generation that was born in 1995, society’s first true digital natives. They would be constantly busy with their work, play, study, and relax while still connected to digital world. This generation would need transportation that can supplement life’s experiences beyond traveling from A to B.
Toyota uBox features low and completely flat interior floor with removable seats to allow for more flexible configuration, it’s a nice space for a multitude of activities-ranging, from moving cargo to a meeting. Yes, it can be used as a mobile office as well. The predominant characteristic of Gen Z is the need for personalization, they need to have the ability to modify products to both integrate and optimize their lifestyle.
This concept car features replaceable “snaps” and “tracks” in the rear cargo zone, it has universal, simple-to-use interfaces, thus, opening up to limitless configurations for utility features. The electric powertrain makes this car exist as a mobile power source with 120v AC receptacles inside and outside, it has the ability to power consumer electronics, power tools, or any other devices.