Getting disoriented by advertisements on the subway platforms can become so annoying. Through the use of LED technology those advertisements can be placed on any surfaces around the subway station. This see-through Information LED (light-emitting diode) could replace conventional train doors. The Information LED could also be installed as train windows to display information or decorative graphics, while still performing the window function. Through the LED we can put many information we like to deliver through the ads. It is more fun, exciting, and most of all informative.



Designer : Kim Hye-Jin, Lim Woo-Teik, Seo Heung-Kyo, Jung Dae-Heon, Jung Young-Wook
The aim of ICU Bed is to assist in improving the quality of intensive care of patients in very critical condition thanks to its innovative design solution for Intensive Care Units and Anesthesiology and Resuscitation Units. Design of ICU Bed was developed by Daniel Pavlik as project in cooperation with Linet company. Main intention was to create modern, almost futuristic, unified design which matches all strict safety standards. Combination of white and light gray color is chosen not only because of its aesthetic harmony but also because of its hygienics qualities (dirt could be better seen on white surface). Well the result is indeed a futuristic ICU bed, hopefully this doesn’t make the patients afraid to lay there or feel trapped inside those transparent frame.



Designer : Daniel Pavlik – Institute of Art and Design in Pilsen, Czech Republic, DanCracker@seznam.cz
The inspiration of this mobile phone is based on the beauty of reflections on a lake. Using large, transparent display screen as the manifestation of its conceptual inspiration – the beauty and tranquility of reflections on the surface of a lake. When this phone in the off mode, you can see the screen looks like a still water surface. During operation, flowing music, film images, pictures, web pages, articles, and user interfaces appear on the display, reminiscent of the reflections on the water?s surface. As users indulge in the visual experience provided by the large screen, they are reacquainted with the beauty of the lake?s reflections.
Fascinating Figure cell phone can be operated horizontally, diagonally and even vertically. Its interface can also be transformed to give it a curved appearance. The adaptable screen interface is able to adapt to meet various picture display requirements and circumstances, which gives greater user satisfaction. In addition, the screen can be personalized with the background image settings. The user is able to select images according to their moods and preferences, giving a stylish dimension to suit the user?s lifestyle.


Designer : Xiao Zhihua (Shanghai Huaqin Telecom Technology co., ltd)
The combination of journey, food consumption, and transportation can be very painful. Boxcooler is a backpack fridge with picnic dishes, revalues the cooler and raises it to a modern standard. There are two ways to carry Boxcooler. On one side it can conveniently be carried on the back, so the user?s hands are relieved. On the other side, the cover hinge (which is hollow inside and has access from the back) can be used as a handle. Carabines on the shoulder cushions can be fixed at the headrests inside a car. They ensure an immovable position during the journey. Even in an accident, the product is fixed at the back of the seat and can?t cause any danger.

Thermoelectric Peltier elements replace the traditional ?freezer batteries? which defrost after a while. Therefore, the food inside stays fresh and cool for a longer time. They are supplied by a storage cell which can be reloaded inside the car or at home. Inside the pockets are compact tablets with all the equipment needed for a picnic. A foldable cup, a knife, spoon and fork are moulded into the tablet surface. All these parts are developed to use a minimal amount of space with a maximum of function.


Designer : Sebastian Bertram
One of Next-Gen PC Design finalists is Siafu PC Design. The idea behind Siafu was to give people with vision loss an intuitive computer experience. It provides a digitally tactile interface that completely revolutionizes the way that blind people interact with a computer. Siafu lays flat like a tablet and allows the user to fully interact with it by way of touch. The surface of Siafu utilizes a conceptual material called magneclay. This material has the ability to morph upward into any shape. This means that Siafu can generate infinitely refreshable braille and then display it in a book format instead of just one line at a time like current braille displays. Siafu also has the ability to display images as a 3-dimensional relief, allowing blind computer users to experience digital images, and graphic layouts for the first time.

This product is to be used by people who have experienced a loss of sight. Siafu allows users to read text by generating full page braille displays.

The onscreen relief feature also allows users to explore the internet and navigate through websites by physically touching, clicking, and dragging the graphic elements, links, and arrows of the web page. Siafu is also capable of converting all onscreen text to braille relief, so that the user can read whatever is on the screen first hand.


Designer : Jonathan Lucas via NextGenDesign