Despite of the latest technological advancement in almost every sector of everyday life, people are still using the traditional pens to write down a letter, a note, to sketch and to draw something, etc. The Helix concept is driven by focusing on the key use of a pen and combining it with an innovative and practical functionality. Moreover, to reflect the pen owner’s identity was another point of the design process. Helix means twist-shape form, which is very much elaborated with the design of the product. The design of this concept is modern, simple and straightforward, and the color combination and the digital watch reinforced the modern image.