The RollTop is a flexible notebook concept that can be folded like a roll of paper allowing the user ultimate convenience of carrying and storing it even in a congested place. It features a 17” flat-screen OLED display when fully rolled out with the multi-touch facility that will offer the ease and functionality of that of an iPhone. Also, when required, it can be folded into a 13” smart tablet pc. Aside from the touch-screen controlling, it features full fledged keyboard like conventional notebooks with which convenient typing can be performed. When folded, this compact notebook takes the size of a water carrier and can easily be hanged over the shoulder with a hanging belt.


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The idea of Pholeum transportation unit concept is based on the living cell tissue structure of a plant that can carry organic nutrients to any part of the plant where required. This vehicle has been designed as a personal mobility unit based on an ideal transportation means for mega-cities, which has made riding this eco-friendly car just equivalent to a bike down the street.
The minimalist interior features control steering pod, a mimicking game like control where brake and gas paddles embedded close to the steering wheel, offering next generation driving environment. The wheels are fully immersed with rubberized tire with independent spoke arrangement that allows the wheels to absorb the road bumps without having used the suspensions. Moreover, the out of the body wheel base has added few extra with the innovative look that the car already has with its clear body shell and green house like design.


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The Mazda MX-5 is a Superlight concept car which is actually an awesome, purpose-built, speedster transformation of Mazda Miata. This 995 Kg, cold-filtered and carbon fiber made sports car will be revealed at the Frankfurt Motor Show to showcase one of the best interpretations of the car manufacturer. Mazda has added few spectacularly unbelievable features with the car to make it cool and get the attention which starts with the high mounted break lights on the roll hoops. The dash elements are made of carbon fiber and hold real toggle switches, even the shift knob has been sliced down to diminish weight and enhance styling of this two-seater supercar.


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The Water Catcher concept is a flying rain catcher as well as a water purifier to address an easy and efficient water storage system. This automated device is designed to dispatch small flying ball shaped devices that are able to catch rain drops. These amazing flying balls return to the launching station after collecting the rain drops to purify the collected water to make them worth drinking. After purifying the water, the balls take the drinkable water directly to the user who wants to drink. The launching station is known as homing tray that can read finger prints to verify what additives needed to be add to the water to make it healthy for the drinker. Water Catcher is one of top 8 Electrolux Design Lab finalists, you can vote for this design here : http://www.electroluxdesignlab.com/overview/


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Renew is an innovative concept steamer that features two steam blades to clean and refresh cloths effectively. With the combination of an infrared scanner and Radio Frequency Identification (RFID) system, this concept gathers information about a cloth from particularly designed clothing tags. It offers comprehensive safety and stop working if an anonymous object is detected. It features an OLED touch screen input taking mechanism that will allow users to operate the steamer and learn about their clothing. Renew is made of recycled glass and aluminum and can save a considerable amount of space of your home interior with its compact size which is only 25% of the current washing machines.


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