The WHY yacht is a concept yacht dedicatedly focused on bringing luxury living lifestyle on the sea through offering maximum durability, space and cutting-edge technologies at every single turn. The yacht is contained in a triangle shaped hull measuring 58 x 38 meter and the interior is furnished with water resistant buffalo leather with calpinage technique. Aside from the 25 meter long seawater pool on the bow, the boat creates a completely flat water surface behind it, similar to an Olympic-size pool where boarders can swim in peace. The boat is powered by a diesel electric engine and a central computer manages the different sources of energy. Moreover, about 900 square meters of photovoltaic surface panel generates a part of the energy that is required to subsist the boat.


Read the rest of this entry »
Louis Vuitton’s Tambour watch collection has enhanced with the adjoin of the Tambour Mysterieuse, a watch made of luxury gold and steel, but still in the immediately recognizable tambour drum outline, this completely mechanical watch deals in the horological magic stuff. Calibre LV115 is another addition in this series which has been developed, created and assembled in the workshop of this brand in Switzerland. This exceptional piece can reserve 8-day power and there is nothing redundant about the mechanical movement and healthiness stands in bleak contrast to its ephemeral nature. The hour and minute indicators generally placed on completely transparent mobile sapphire discs.


Read the rest of this entry »
Fiole through its motto, fashion art of vehicle, is an exceptionally designed proposal concept car for Chanel. Luxury brand buyers have appreciated this design just not for its functionality and practicality, the style, prestige and beauty was their main concern above all. Excellent sketches, decent design, interesting video staging and easy to read body shape of this car will make the execution process of this project smoother. The official logo of Chanel is presumed to be used at the rear end of the sidewall. With all the remarkable features, Fiole could be the best product among all other products that have been offered by Chanel.


Read the rest of this entry »
Element by Fuego is a new outdoor product line brought to you by the recent partnership between award-winning design company Fuego North America, that has revolutionized the outdoor entertaining activities, and the Vinotemp International, an wine storage industry leader. This product line will be available early this spring with the combination of Fuego’s latest design and the unique technology of Vinotemp’s huge distribution and retail channel. Aside from offering high-end kitchens and outdoor grills through luxury appliance stores and outdoor retailers, this new rub-brand product will allow the company to expand its market share and attain leading retailers. Element by Fuego will respond to the demand of market and will offer an attainable product line to the consumers with an elegant design aesthetic.


Read the rest of this entry »
Fipa is a brand new smoking concept specially designed for women with tasted tobacco in individual units. The main starting point of this business development plan was figuring out a design solution that would give a feel like a woman’s smoking device. This understanding led the founder to develop Fipa as a luxury icon for women. The inspiration came from the women in the golden era from 1940s to 1960s, when using a cigarette holder was a common issue to maintain a decent distance from mouth to cigarette. Lawrence Chu, an exceptionally talented Canadian designer, designed the final form of chromium-platinum Fipa.

From the website:
“We looked back in history and discovered that until the end of the Victorian period it was quite well accepted for women to smoke pipes in Europe, but due to cultural changes it became unfashionable, thus eventually becoming associated strictly with masculinity over the course of the last century.
The real inspiration came from looking at women in the golden age of smoking, from the 1940s to the 1960s, when it was common to use a cigarette holder to extend the distance from cigarette to mouth to cool the smoke. You can probably guess that this culminated in the iconic image of Audrey Hepburn in “Breakfast at Tiffany’s” with long black gloves and equally long black cigarette holder.
It was this image that convinced us that, for an object, the secret to feminine elegance is a simple linear slenderness. That’s what we tried to communicate in the fipa.”

Designer : Lauwrence Chu