Audi has envisioned two vehicles for the future generations who will born into a complete digital environment with autonomy far away from today’s vision.
Audi eSpira: The Aspiration – This is the most uncompromised form of Audi, acts as an extension of the driver’s body. It utilizes next generation automobile control logic to transform the driver’s every movements and gestures into driving command.
Audi eOra: The Essence – This is an extremely efficient and dynamic sport vehicle that will be a dream of every young and adventurous individual in future. It uses the same control logic of eSpira and can carve the roadscape like a downhill skier with great accuracy.


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The innovative RocStar Bathroom concept has been designed aiming to overcome the limits of the conventional bathrooms and heighten the efficiency of the same. It features three main components that have been differentiated it from others; the faucet or the Rocstar, the basin and the mirror.
The Faucet comprises five arms with different functionality such as three of them are supplying water, liquid soap and toothpaste, and the last two acts as driers. The Rocstar top is made of transparent plastic with lighting underneath which acts as control sensors and allow users activating a particular arm by simply touching it. After being activated that arm will give a magnificent led light and smoothly turns to the user. Other activities such as changing the water temperature, screen savers and profile colors, driers, etc. can be done with the center top touch screen of the Rocstar.


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The Landscape Bathtub concept was envisioned to meet problem of limited resources of energy and space in near future. This project is designed to transform its shape to meet the requirements for different scenarios. For example, the landscape will be a shower deck during the fast morning, which will transform into a long relaxing bathtub during evening. The landscape is made of transformable thick silicon/rubber including an air pumping mechanism inside. Moreover, the concept offers vibro-massage feature based on turbulent pumping arrangement inside the rubber skin and an option to resize the bathing area as per the particular user’s need in order to optimize the usage of space and water.


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The Moléculaire concept is actually a marriage of science and cooking, which is actually a 3D molecular food printer. This device is inspired by chefs who painstakingly and scientifically experiment with food to surprise the guests and provoke innovative ideas of cooking. The Moléculaire simplifies the existing hectic, tough and time consuming process of food experiment with this Computer Numerical Control (CNC) food printer for both domestic and professional kitchens. This gadget works with a layer by layer printing method using small elements from diverse ingredients, whilst providing accuracy, simplicity, repeatability and great tasting food. Vote for Moleculair here.


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Le Petit Prince or Little Prince is a robotic greenhouse concept that is specially designed to help the future exploration and expanding population in the Mars. This intelligent robot can carry and take well care of a plant inside its glass container, which is functionally mounted on its four-legged pod. The robot is designed to learn the optimal process of searching for nutrients in order to keep the plant in a good condition. Moreover, it can send reports of its movements and developments to its fellow greenhouse robots through wireless communication, making it possible to learn from each other. Le Petit Prince is one of top 8 Electrolux Design Lab finalists, you can vote for Le Petit Prince here.


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