Vestalife, the award-winning lifestyle electronics company, and world-recognized strategy and industrial design consultancy RKS today announce a new strategic partnership as Vestalife prepares to launch new products at Macworld and CES. “As we were designing Vestalife’s new iPod speaker docks,” said Ravi Sawhney, RKS Founder and CEO, “we realized that RKS and Vestalife are kindred spirits. We both appreciate the power of design to create an emotional connection with consumers. We look forward to the using Psycho-Aesthetics, our philosophy of creating an emotional connection between consumers and brands, to help propel Vestalife to even greater heights.”
When you look beyond Vestalife’s products, competitive iPod speaker docks are driven by function and lacking in character and emotional appeal. The Firefly’s organic, flowing lines and evolved geometric shapes give it a unique attitude and personality. When closed, the Firefly design uses negative space to dissect its overall shape into three distinct sections. The bold breaks and gaps give the design a layered look and hint at the promise of kinetic transformation as the system is opened.
Vestalife Firefly
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The latest coffee maker design from the house of Saeco seems to be a winner, right from the word “go”. It is in continuation with the last revamping that was done for the entire line of coffee machines along with the design arm of the BMW group. It has been dubbed as Saeco Xsmall, and is the smallest of its model. Overall the product has design elements of its previous products i.e. Primea, Talea & Odea. The interface of the product is quite user friendly, with a centralized knob. Also the color combination that has been incorporated by the designers is quite contemporary and surely will find many takers.
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World-recognized strategy, innovation, and design consultancy RKS is proud to announce that JBL has introduced the next generation of its groundbreaking, industry-standard EON® series portable loudspeakers. JBL’s unveiling of the EON500 series powered and lightweight speakers immediately raises the bar in the category of molded powered loudspeakers in all aspects, from industrial design to sonic performance, integrated utility and portability.
“We congratulate JBL on the incredible reception received by the release of the new EON,” said Ravi Sawhney, Founder and CEO of RKS. “We’re thrilled that our collaboration and JBL’s leadership have taken powered PA to a whole new level.”
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Treepac eco friendly packaging concept has won a Silver International Design Excellence Award (IDEA) in EcoDesign category. With its structure made entirely of sustainable materials, a great effort towards greener earth, I think they do deserve the award. Read their press release after the jump to get clear understanding about their design.
Treepac story after the jump …
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We always wanted to have a car like Caterham, but the one and only thing that came to our minds by looking at it was that this car would have been better with roof, 400 horsepower and more luxury. So all the prayers have been answered and the IFR has come up with an all-new Aspid with roof in which two engines will be available and a naturally aspirated 2.0-liter producing 270 hp, or a 400-hp turbocharged version of the same mill. This light weight carbon fiber structure whose power will be sent to the rear wheels via a six-speed manual gearbox and a limited-slip differential to get that 400 horsepower.
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