Hugo Boss is the renowned brand fragrance by HUGO that was first released in 1995 and is occupying one of the top ranks among the competitors. In order to keep it up, they have decided to launch their limited edition fragrance named as HUGO Man Exclusive and has asked Karim Rashid, the international designer, to design the bottle. The outcome was superb. With the illuminated color combination on white background with an exceptional shape to be a fragrance bottle, it would be able to generate customer allure. Moreover, the water bottle like cap is really rare to see on a traditional fragrance bottle. HUGO will release 1000 copies of this soon through 100 different outlets worldwide.


Designer : Karim Rashid
Mytho is an innovative and interesting private and public transportation idea focused on creating a better urban commuting for future. The design of this car is inspired mainly by all the iconic and traditional figures of SF. The very “American” design has a perfect touch of elegance and sophistication with a deep black and shiny silver color combination and a unique appearance from both front and rear end. The lightweight construction of Mytho has been achieved through using recyclable materials. The car features modern technologies like GPS and high speed internet connectivity that ensures the rider a safer and more convenient driving experience in new places.


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The concept iCar project is designed for urban use, exploring the possible future transportations in the year 2027. This futuristic car is actually designed for more environmentally conscious drivers that offer an uncommon approach of creativity and transport design. The architecture of this car is totally fresh and comprises complete carbon fiber composites, surrounding sensor scan, data driving environmental display or DED and aluminum chassis. The most noticeable thing of this car is the combination of different color lights to serve individual purposes. The headlights are located a bit lower than the conventional ones and the parking lights as well as the break lights are placed vertically. The entry and exit arrangements have been designed by popping up the roof.


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Despite of the latest technological advancement in almost every sector of everyday life, people are still using the traditional pens to write down a letter, a note, to sketch and to draw something, etc. The Helix concept is driven by focusing on the key use of a pen and combining it with an innovative and practical functionality. Moreover, to reflect the pen owner’s identity was another point of the design process. Helix means twist-shape form, which is very much elaborated with the design of the product. The design of this concept is modern, simple and straightforward, and the color combination and the digital watch reinforced the modern image.


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VERA is an electronically controlled concept kettle design which brings together technological knowledge and elegance for your relaxing moments. This device is able to achieve required temperature and ensure an optimal and uniform heating for the making of each hot beverage. The touch buttons along with the display screen is embedded in the handle and 360o on the base laying capability ensures easy operating. The combination of implementing latest technological developments and the stylish conical shape is providing utmost thermal efficiency that help significantly diminish energy consumption. VERA is available in different colors such as chrome, white, cream, black, orange, yellow, lilac, red, green apple, etc.


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