Vestalife, the award-winning lifestyle electronics company, and world-recognized strategy and industrial design consultancy RKS today announce a new strategic partnership as Vestalife prepares to launch new products at Macworld and CES. “As we were designing Vestalife’s new iPod speaker docks,” said Ravi Sawhney, RKS Founder and CEO, “we realized that RKS and Vestalife are kindred spirits. We both appreciate the power of design to create an emotional connection with consumers. We look forward to the using Psycho-Aesthetics, our philosophy of creating an emotional connection between consumers and brands, to help propel Vestalife to even greater heights.”
When you look beyond Vestalife’s products, competitive iPod speaker docks are driven by function and lacking in character and emotional appeal. The Firefly’s organic, flowing lines and evolved geometric shapes give it a unique attitude and personality. When closed, the Firefly design uses negative space to dissect its overall shape into three distinct sections. The bold breaks and gaps give the design a layered look and hint at the promise of kinetic transformation as the system is opened.
Vestalife Firefly


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Spectrum is the new mode of communication across houses if one looks into this new innovative product. The product is nothing but cordless advanced technology wherein all the inhabitants of the house are in communiqué with each other and with the other voice enabled electronic equipments like AC but via this device. So wherever be the occupants, through this device one can easily communicate without any hassles and all this with crystal clear voice which sometimes is lost if occupants are at another part of the house. There is nothing to carry around, just the device is placed at various locations in the house and all one has to do is speak and all shall listen! This design won the second price in the CAT-iq design competition.


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Today with lot of environmental developments happening world over like global warming, energy crisis, lifestyle changes, it’s become even more difficult to design houses meeting all these requirements. More and more architectural designs are using digital technologies with respect to modeling, simulation, evaluation and fabrication resulting in complex shaped buildings which incorporates the above challenges. One such project is coming up in Tel Aviv whose primary resources are sun, wind, and land and these are fairly distributed amongst these complex structures thus making an optimum utilization of all. It’s of course high quality housing complete with latest gadgets but run on the natural resources. Architect Yiftach Ben Meir, the designer, is a recent graduate from The Faculty Of Architecture and Town Planning at Technion, Israel Institute of Technology (IIT). His final project SeaO2 was conceived under the framework of Tecnion Computer Oriented Design Studio, T_Code with the instruction of dr. Yasha j. Grobman.


Text from Yiftach :
SeaO2 is an experimental ecological housing project. The project poses an alternative to current plans for Tel Aviv North West coastal district. SeaO2 demonstrates vast use of cutting edge computer software, some being used in the aerospace industry, in order to improve building performance and to ensure the existence of a sustainable urban environment with a minimal ecological footprint. The project final form is a consequence of a scientific approach that calculates numerous of elements: the sun orbit, wind conditions, maximum open scenic views, very high density and more, all in a free-form organic manner.
Advanced Computer Simulations ensure the project’s credibility. The project’s unique morphology enables: optimized solar reception for heating at winter time, self-shadowing and solar reception for electricity generation at summer time, natural lighting, optimized natural ventilation, open looks to the natural coastal environment, public green spaces, rain collection and more. Various passive mechanical systems complement the basic morphology, enable better performance and create an energy efficient, environmentally friendly housing project
Designer : Yiftach Ben Meir
The new FC Sport fuel based car from Honda was recently displayed at the LA Auto Show is one traffic stopper. The designers have taken into their advantage the flexibility which is extended by the fuel cell powertrain as it is placed on the back of the driver. It’s a 3-seater with the styling of sports car major McLaren F1 vehicle, where in the driver is in the middle with passenger seats on side and back. The concept car is right now under study and testing to understand the full utility of the product. Though there may be a possibility of Honda releasing a full fledged version for commercial use.


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Have you ever seen a tower with a height of more than a kilometer? Check out this world’s tallest tower known as Nakheel Tower, designed by Woods Bagot. This tower & harbour is inspired by Islamic design and is going to be a home to more than 55,000 people and will attract millions of visitors each year. It will be a combination of a location for living, working, relaxing and entertainment. Nakheel Tower will have four individual towers within a single structure. A unique curved-shaped platform encircles the base and complements its astonishing height.


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