Hugo Boss is the renowned brand fragrance by HUGO that was first released in 1995 and is occupying one of the top ranks among the competitors. In order to keep it up, they have decided to launch their limited edition fragrance named as HUGO Man Exclusive and has asked Karim Rashid, the international designer, to design the bottle. The outcome was superb. With the illuminated color combination on white background with an exceptional shape to be a fragrance bottle, it would be able to generate customer allure. Moreover, the water bottle like cap is really rare to see on a traditional fragrance bottle. HUGO will release 1000 copies of this soon through 100 different outlets worldwide.


Designer : Karim Rashid
E-Ink is a concept display technology with very thin, durable, flexible and low power attributes, which is also referred to as an electronic paper sometimes. This project is a continuum challenge for the designers to create innovative applications for this unique technology. Among many, we think that one compelling solution was to evolve the E-Ink film into the top exterior of a snowboard, since the riders of snowboards often require information about the mountain they are surfing and don’t want to take the hassle of pulling a compass, maps or other supplies. The E-Ink technology, with the stability and low power attributes, has made it an ideal fit for this application.


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“Cheers” is an innovative personal mobile phone concept with the shape of a wine bottle. This device is powered by a green Alcohol-Cell which allows saving battery’s energy in a more efficient way. There is a cap-shaped quick function switch on the top of the phone that allows accessing the phone’s interactive functions easily. This phone concept doesn’t have any physical buttons, rather, when required, the big touchscreen display becomes a full functional qwerty keyboard. With the slim and stylish design along with various handy features, you will just feel like enjoying a wonderful wine when using this phone.


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RKS, the world-renowned innovation, strategy and design consultant and Water Advocacy KOR Water have joined together to create a groundbreaking strategy for saving water and the planet. To succeed on this issue, an innovative program of four new KOR ONE colors, ocean blue, sunrise orange, saw-grass green and orchid pink, ha been announced that empowers consumers to develop their health as well as the health of the world. The mission of KOR is to protect and celebrate water and this program will surely bring more awareness to matters that have deep impact on the planet’s future of water. All these gleaming colors are made of completely BPA-free copolyester and comprise one-handed opening mechanism, a non-losable cap and KOR Stone inside lid.


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This portable cooler used for cooling the drink bottle inside the wrapping cloths. The cloths have the tie zip to the bottle neck. This tie zip is functionally keeping the cool air trapped inside. When you want to drink your drinks, you don’t need to open the wrapping cloth, you can directly access the bottle cap.The purpose is to get the fresh drink while you are traveling far from the city such as hiking, mountain biking, etc.

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