BMW Group Designworks USA introduces the PC tower architecture concept by their latest gaming computer. The PC tower concept “Level 10” is a combination of functionalizing and philosophizing beyond the eye-catching factor just like most of the other Designworks project. The design team was inspired for this approach from the computer industry and has made this machine with futuristic game components, virtual townscapes and expressiveness. Each world-class component featured by this design is enclosed with its own shielding case, rendering it as an integral element of the design and guaranteeing transportability and interchangeability. Moreover, the concept contains the best possible cooling mechanism which is also very important for the hardcore gaming machines.


Designer : Designworks USA
BMW Snug is a concept design of a car that makes community. This brilliant design by David Raffai, an expert automotive designer, tried to recover the values of community from this car that are slowly vanishing away from the current corporate world. This thesis project has been done in association with the BMW group and the outcome is undoubtedly a simple and fun product specially designed for people who realize personal relationships and are different from others in their feelings and opinions. The most remarkable achievement of this project is the BMW commission highly appreciated the project.


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The latest coffee maker design from the house of Saeco seems to be a winner, right from the word “go”. It is in continuation with the last revamping that was done for the entire line of coffee machines along with the design arm of the BMW group. It has been dubbed as Saeco Xsmall, and is the smallest of its model. Overall the product has design elements of its previous products i.e. Primea, Talea & Odea. The interface of the product is quite user friendly, with a centralized knob. Also the color combination that has been incorporated by the designers is quite contemporary and surely will find many takers.


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This design is nothing less than a rocket with four wheels, ready to accelerate. BMW has come up with a hydrogen powered design which is racer based on the basis of reuse. This concept car was presented in 2008 LA Auto Show Design Challenge Competition. Ordinary materials like barbeque lids and old oil barrels are used as the components of Hydrogen Salt Flat Racer. BMW has tried its best to bring forward an environment friendly racer car. The wheels are gel-nylon for obligatory flex that allows tires to be airless and re-treaded. Overall, it is a nice design for all those who believe in using a unique concept car.


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Are you still crazy about having long cars like Mercedes or BMW? This new car designer has introduced a car design that can save a lot of energy that is required to keep a car moving. According to the designer, it is a futuristic car for the year 2020. It is based on segway transport technology which is a complete solution for traffic as well as contamination problems. The car is powered by 4 electric motors i.e. two in each wheel and it also has batteries for keeping the energy. Car is really very small in size and runs on 2 wheels only with a seating arrangement for one person. If you are the only one to travel daily then why to purchase a family car, go for this one.


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