A good product designer focuses on designing unique and innovative products. A great product designer focuses on designing innovative breakthrough products that resonate with consumers emotionally. Predictable Magic will introduce you to Psycho-Aesthetics concept that teaches you how to create systematically deep emotional connections between consumers and brands. Everyone can learn from this book, design students to design professionals. Predictable Magic is very easy to comprehend and provides you with the knowledge you need in order to become a better industrial designer and a business owner. Just like the book’s slogan: “Unleash the Power of Design Strategy to Transform Your Business”. For limited time, Kindle owners can download Predictable Magic digital copy for free from Jan 11-15, 2011.
Author : Deepa Prahalad and Ravi Sawhney [Get it from Amazon]
In order to provide protection for people in dangerous situation, this small industrial design company has designed “Tha Business”, a self defense kit. This concept has been designed to target people who commute at unusual hours of the day where t...
Could Powerpack365 be the next generation power supply? Well, according to Phil Pauley, this concept is a revolution in portable power supply as part of “Mobile/Smart Grid” application framework that communicates directly with a central national i...
RKS, the world-renowned innovation, strategy and design consultant and Water Advocacy KOR Water have joined together to create a groundbreaking strategy for saving water and the planet. To succeed on this issue, an innovative program of four new K...