Antonio Paglia, an Italian automotive designer, has design a concept car as proposal for Mercedes Benz. ELK is an electric concept car with compact body and futuristic design, it looks like there are no passengers’ windows, perhaps they are replaced by digital displays.
The goal of this my project was to create a fun car with zero impact. It is based on a famous auto maker company, a Mercedes Benz concept car that is aggressive but at the same time it has an ecological heart. The dimensions are similar to the Alfa Romeo 4c, a small sportscar. The sinuous forms are represented by the aerodynamics and the familiar design of the last concept Mercedes cars. The body is constructed out of carbon fiber that protrudes from the front, the rear, and from the side appendages. The car has a cockpit with windows in augmented reality to provide as much information to the pilot or driver. The three-pointed star, the redesigned rear, containing the technological and clean heart of the car. Finally the lights give a character action aggression and iconic style to the car at night.
Designer : Antonio Paglia