Imagine an ordinary situation: a girl walks into a cosmetics store. There are numerous products in front of her, advertising posters, consultants … What did she come for? What does she want to buy? Lipstick? New waterproof mascara? Concealer?
Without thinking about the situation, you can answer “YES”, the girl came to purchase cosmetic products. Mostly traditional cosmetic retail works according to this scheme. But if you think deeper, you can come to the conclusion that the buyer has come quite different. And the purpose of the buyer is an attractive appearance, delighted looks of men, success at work and in personal life. These are true needs that traditional cosmetic stores do not work as effectively as possible.
Stas Qlare, a conceptual designer and creator of innovations, introduced to the market a concept of a new cosmetic trade, which primarily takes into account the real needs of customers. With the help of innovative automatic machines, it’s an electronic stylists (E-Stylist).
The principle of the E-stylist is to digitize the user’s face and show it makeup options in real time. This takes into account all the nuances: the shape of the face, lips, oval den, the location of the eyes, make-up style. Thus, any visitor of a new generation cosmetic store can pick up his new image. And that is not all. After the visitor chooses the style he likes, he receives a printout of cosmetic products that were used to create this viral makeup, as well as a link to a special application with instructions on how to reproduce the selected makeup at home. By printout, the buyer can either purchase cosmetics immediately or order home delivery at a convenient time for him.
“Don’t limit business to sales only, but solve the real needs of your buyers… so you acquire they commitment”,- writes Stas Qlare.
Tuvie received “e-Stylist” project from our ‘Submit A Design‘ feature, where we welcome our readers to submit their design/concept for publication.