This concept blender was created to brand a new powered accessory for an existing brand, it’s a design proposal for Mini Cooper. Mini Cooper has an extensive line of accessories that give Mini owners the opportunity to carry the color scheme of their daily driver throughout their home. Next up on the list of accessories is the Mini Cooper Blender. The blender has the option of 8 different colors from Mini Cooper’s 2016 line as well as personalized stripe options to match your Mini.
The single serve design is equipped with a 600-watt motor to blend through the toughest ingredients, giving you nutrient rich blends every time. The polystyrene body portrays the image of the Mini Cooper emblem from over top of the blender itself. The form was created through concept development focused around key aspects of the Mini Cooper line. On the body of the blender are features consistent with the interior of the car including the switches and chrome spacers. The overall sizing and shape of the body was designed to relate back to the soft edges and small feel that the Mini Cooper brand focuses on.
Designer: Jordan McClamroch