Young designers and architects, do not be seduced by this kind of work that lacks content, thought, and originality. These are little more than good graphics, which they could live on by themselves – the graphics and presentations are very good, if not common today. However, these ‘architects’ are clearly trying to be ‘known’ for their thoughts and creativity. They seek notoriety rather than real development and contribution. This is not real work – just children parading around in an adult world.

I would suggest that you spend your time using your own mind, developing your own language, and creating your own work. It doesn’t take any more time – but it does take some honesty, and some talent.

http://www.studiotenarchitects.com/billboardhouse.html

http://www.chi-athenaeum.org/archawards/2003/pages/BillboardHouse.htm

Plastering a blob onto a hacked up billboard structure simply reveals that the designers of this project only know a creative idea when they see one, but can’t really grasp the complexity of the idea enough to take it to another level, which would not be insulting – as this is. They do not even understand the basic structural requirements of a billboard, nor did they take the time to understand this aspect before beginning. This is simply plagiarism at it’s worst because this project did not even take the time to understand what they were stealing in the first place.

This is what is wrong with architecture today. Quick returns, lack of any intellectual prowess or clarity, and a self-absorbed clutching at attention. It takes work, guys. Real work, real thought, and real creativity that spawns from your OWN world view.

This is just a trailer with no utilities and terrible accessibility. And it requires a freaking CRANE, as well as some serious maintenance and engineering to remain safe, if only so it doesn’t fall on passers-by.

Lastly, if we’re worried about running out of space in some futuristic city, don’t you think free-standing billboards will undergo innovation before real estate? “Oh noes! We’d all have room to live if those darned billboards weren’t getting in the way. We could either move them up against walls or attach crazy Ewok huts to the back of them….hmm….”

The noise will be the least of your problems. Since billboards are usually only supported by a single shaft, you’ll be rocking in the wind like a boat on the ocean. Any vibration coming up the pipe will be amplified and resonate until it dies down on its own without dampening. Nevermind the dangers of living on a freeway!

I say all of these “new idea” designers be subject to their own creations before they are publicly announced. This one has “dumb idea” written all over it.