Text from Adam :
There are over 400,000 reported drownings and 8 – 10 times as much near drowning experiences worldwide every year. In the UK there are 500 annual drownings. These figures have remained the same for nearly 20 years which tells us that any current equipment and practice is not having the required impact to reduce these numbers.

I have been a beach lifeguard for a number of years and further primary and secondary research has shown that there are a number of key problems that reduce the survival rate of beach users.
These problems are:

• Slow response time
• Surveillance
• Lifeguard safety
• Human limitation of lifeguards

From this research it was decided to look to the future to see what could potentially be new directions for beach safety equipment, this design is therefore based for the year 2020.

The design process was in close collaboration with the BSA (British Surfing Association) headquarters in Newquay (UK). Starting with brainstorming where no idea was a bad idea, followed by concept generation and a wide variety of modeling and system/ scenario testing, the design took innovation from nature, new and existing technologies and user testing.

Explanation of final design

The ‘Mantra’ lives on the sea bed during peak seasons just off the coast of beaches; it uses small hairs on its surface to collect and store energy from tides and waves (called ‘Super Cillia Skin’). It detects distress and drowning using electro sensors coupled with sonar which even today are highly sensitive, for example heartbeats and movements can easily be monitored. When a casualty is detected it swims up to 15mph using SMAs in the wings. The victim is carefully picked up onto an inbuilt stretcher where they are carried on top the water using hydrofoils and impellers. The ‘Mantra’ is always in constant communication with lifeguards and so is met at a specific beach location by lifeguards and ambulances where an EAP is in place and the stretcher is removed without disturbing the patient, who in the worst case scenario may have neck injuries.

Stretchers are replaced and the ‘Mantra’ can assume its position at sea once more. The whole process is estimated to take under 2 minutes.

The final design as can be seen from images, uses biomimicry from a manta ray for many reasons –

• Large flat surface area for all weather stability
• Excellent turning circle and manouverability
• Excellent strength to weight ratio
• Low energy travel
• Considered as a non aggressive creature/ form

Advantages of ‘Mantra’:

• Removal of contact with bodily fluid
• Safety of lifeguards
• Immediate response time
• Completely automated
• Better for spinal and other injuries
• Aesthetics
• Function
• Sustainable

Designer : Adam Scott

Text from John :
Imagine sleeping while you drive. This notion may sound insane, but it is very possible with the Saucer. The world today is growing at a very fast pace and will continue to do so, meaning that people will not have enough time for anything and sadly that includes our precious sleep-time. Just to mention a few, perhaps you often have late nights from work and are too tired to drive or you need to get to an appointment, which is hundreds of miles away, early as possible the next morning or maybe you were invited to a party, but too drunk to drive back home. This is where the Saucer comes in…

Of course, the vehicle is not designed for an alcoholic individual or to cure insomnia, rather it is designed for those with very busy lives that leave them with little or limited sleep time.

The Saucer is a self-driven vehicle with a single size bed arrangement, where the driver is no longer the driver and instead take the time to sleep as he/she travel to his/her destination. This unique vehicle is especially targeted at night-shift individuals who are a long way from home. Simply put, if you’re feeling too tired to drive, don’t leave home without it.

The interior is soundproof and is equipped with a set of programming consoles that self-drive the vehicle. Even when awake, while traveling to your destination, there is enough room for you to lay back and relax, and keep yourself busy. Perhaps reading a magazine or newspaper, or simply turning-on some entertainment. A medium-size cargo compartment is also integrated at the rear end of the vehicle where you can store up some of your gear, such as a briefcase or a suitcase. – inspired by the Alien Flying Saucer.

Designer : John Bukasa

Designer : Chevy Ho

Designer : Anton Babushkin

The E-bike has been designed with airless tires, robust tubular construction and shaft drive, ensuring durability, while the luminated front bar and dazzling graphics increase the visibility and safety for the rider. E-bikes have designed to be folded quickly and intuitively by the user and deposit it into the storage modules after arriving to a transit hub. RFID technology has been utilized to charge the users on their Oystercard according to the amount of E-bike rental time. When docked, E-bikes act as hub seating and get charged for the next renter.

Transit hubs optimize the traveler’s transitional experience between renting bike schedule called Bikeshare and boarding on a bus. The hubs provide real time transit schedule by allowing access to the Bikeshare. The Ionic modular design provides the concept with distinctive architectural identifiers all through the cityspace, increasing both the desirability and visibility of city public transit. During the time passengers board on a bus, its ultracapacitors get charged until next stop via a small arm extended from the hub. The busses collect and disperse E-bikes according to demand, effectively diminishing the need of third party distributors.

The electrical modular buses aim to optimize the needs of next generation commuters by providing ultimate convenience for public transit. The specialized interior space addresses the diverse needs of passengers. The compact and ergonomically bended seating arrangement provides a safer environment for seat occupiers and the standing passengers downstairs for short distant travel. On the other hand, long-distance travelers and tourists will be able to enjoy the city from panoramic second floor.

Designer : Gabriel Wartofsky

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Designer : Dulyawat Wongnawa

The riding position of this eco friendly vehicle can be adjusted as per the rider’s requirement and one fast movement can turn the vehicle into a trolley from a motorized trike that you can drag or store anywhere. The rear wheel houses an eco electric motor that charges the battery as the front wheel turns and harness energy that is lost in breaking to charge the battery. A luggage compartment is located in between the battery and the motor where you can store your necessary stuff. It comprises a strong, lightweight and eco friendly polycarbonate structure that can be recycled several timers over using low energy.

Designer : Nick Fisher

[Press Release]
Thousand Oaks, California, April 7, 2009 – World-recognized strategy, innovation, and design consultancy RKS is proud to announce the introduction of the Neuma Hybrid Tattoo Machine, as RKS helps Neuma revolutionize the tattoo industry and usher in a new age of artistry, comfort, and safety. The superior technology of Neuma tattoo machines benefits tattoo collectors and artists alike – with the lighter-weight, fully-autoclavable tattoo machine delivering a less painful tattoo experience and drastically reduced healing times.

Dissatisfied with traditional coil machines, award-winning tattoo artist and inventor Carson Hill set out to create a completely new kind of tattoo technology – the first air-powered tattoo machine. Carved out of solid aluminum years before the MacBook made it cool, the original pneumatic tattoo machine, known as the Neuma2, was light-weight and fully-autoclavable.

The latest evolution of the Neuma, the Neuma Hybrid, is the result of Hill’s desire to constantly push for improvements. Hill listened carefully to suggestions from artists and engaged RKS to re-engineer and re-design the Neuma2. The result is the Neuma Hybrid. At only 3.7 ounces in its pneumatic configuration, the Hybrid still weights less than half as much as traditional coil machines. Packed inside this small but powerful package is an improved pneumatic design for greater efficiency and less air consumption, a larger impeller for more torque, a cushioned armature for compliance, a variable stroke-length, an improved collet, and optimized cycle timing for less drag on the skin when lining.

The “hybrid” part comes in when Neuma tattoo artists want to take the show on the road. Year-round and world-wide, tattoo artists travel to expos to create their art right before their fans’ eyes. With the baggage restrictions now in force by airlines, it’s becoming more of a challenge to travel with an air compressor. The Neuma and RKS teams brainstormed an ideal solution… a motorized module that magnetically-couples with the Neuma to transform it into an electric-powered tattoo machine. This means that Neuma artists can have the Neuma performance they love in an electric configuration that still weighs a full third less than traditional coil machines. And, most importantly, the pneumatic machine is still fully-autoclavable.

Whether you’re an artist, a long-time collector, or someone who’s been tempted but afraid to get a tattoo, the Neuma Hybrid represents a breakthrough in delivering a safer, less-painful, tattoo experience. And as for Carson Hill, perhaps Rosenau said it best, “He’s developed something that’s changing the way tattoos are done and the look of tattoos. He has his own little place in tattoo history.” Hearing that makes Hill squirm a little.

Designer : RKS Design for Neuma

Designer : Yu-ri Lee via [TrendsNow]