[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Junji explanations :
I have come to realize that people’s interest in marine leisure is at all time high. More and more people are enjoying snorkeling, diving, and boating. They are many concepts and fully functional personal submersibles. Hotels such as in Dubai provide underwater experience. However, I felt that there is a disconnection between the underwater realm and water surface activity. The concept was the result of my approach to balance the physical and emotional aspects that encompass marine activities: (i)the love, enthusiasm, and curiosity of people for marine experience on water and underwater, (ii)safety of all life form underwater which includes people, (iii)nostalgia for the great spinning wheel of steam boats and aspiration for something new. The way it submerges or re-surfaces is simple: ballast tank in the hull is filled to submerged or emptied to re-surface. Buoyancy is controlled by partially releasing the water in the ballast tank.

When on surface, Ammonoq is just like any other boat except that it has a glass top. During the submersible mode, oxygen is made available from the re-breather unit housed under the seat. It provides up to three passengers. Each seat has a compartment where the regulator is stowed and is readily accessible to each passenger. There are also dive tank storages in the rear of the cabin for scuba diving. Therefore, the concept can also be for rescue mission underwater for coast guards.

There are two fin-wheels and each is driven by an electric motor. The fin-wheel is made out of the same materials as scuba dive fins and can rotate in the same direction to propel forward or backward. The long fins are used to propel forward and there are also wedge-shape parts on the fins that push against water to reverse. Since the fins are flexible, there is much lesser risk of injuries unlike propellers.

The traveling speed is expected to be about 50-60km/h on water, and of course, much slower underwater. Maneuver is also possible by one wheel rotating at a faster rate then the other or one wheel at a still. The steering utilizes electro-servo control that senses at what rate to turn from how much the driver tilts the handles.

The control console provides information such as speed, rpm, depth, oxygen level, as well as location by Sonar and GPS. One thing that I did not show is the remote key transmitter which allows the rider to control Ammonoq outside of the cabin. This gives freedom to the driver to enjoy diving while Ammonoq ‘tag’ along side.

Designer : Junji Kawabe

From the designer :

This project started for me in the broad category of personal transportation. Having seen numerous recreational products win previous design competitions, I resolved to develop a product that would not only be ecologically friendly but also offer health benefits to travelers. After some strong consideration it occurred to me that the large majority of unhealthy, polluters in our society were the millions of people sitting in their cars going to and from work every day. Perhaps many of them would like to commute via man-powered vehicle but simply haven’t found the right solution. I immediately set out to try and found what problems people had with the existing products.

It began by keeping the product parameters in as general a terms as possible so as not to limit myself creatively. I then commenced with the researching of existing bicycle commuters to try and understand what they liked and disliked about it. From there I went on to conduct some local surveying of non-bikers. In doing this I learned of several key problems that could be solved through better design. These concerns included lack of storage capacity, poor positioning, and size and bulk of the conveyance. I feel that after hundreds of hours of thought and months of hard work that my proposed solution resolves these issues

I began my design by solving the problem of user posturing. In traditional bike designs the rider’s feet are underneath them causing their torso to hunch forward in order to reach the handles. This results in unnecessary strain on the lower back, arms, and buttocks, not to mention poor aerodynamics. As illustrated I resolved these issues by moving the position of the pedals behind the rider and moving some of the pressure of their body weight onto the front of the hip bones, using a broad front section of the seat and onto their forearms with supports protruding from the handles. The new riding position helped solve the storage problem by freeing up plenty of useable space beneath the rider. In this newly acquired gap I decided to suspend a large bag for cargo. And as for the storage of the bicycle, after the destination has been reached and the cargo contained within the bag has been removed, it can be expanded and the bike can be folded and placed inside.

By trying to promote bicycle commuting this product not only benefits the user by making them happier and healthier but also society as a whole by reducing the amount of automotive emissions.

Designer : Blair Hasty

miBook Title Topics

Cooking

Not since the Joy of Cooking was published in 1931 has there been a major update to the cookbook – until now. miBook takes the guesswork out of translating a recipe on the page into a feast on the table. Step-by-step, miBook shows home cooks exactly how to cook a recipe, including what the dish should look like at every stage and how to do everything from sauté to flambé. miBook stops automatically after each step to allow the cook to perform the action. When ready, the cook pushes play to move on.

miBook also aids in choosing a recipe, which can be a task in itself. Simply select your desired main ingredient (beef, chicken, fish, pasta, etc.), cooking method (grilling, pan-frying, broiling, etc.), and the amount of time you have, and miBook automatically serves up the recipes that match your criteria.

miBook cooking titles include: Quick & Easy Meals, Irresistible Desserts, Healthy Cooking, Pastas Pizzas & Salads, Amazing Party Food: Appetizers & Desserts, and Healthy Cooking for Kids. Each title features 150 recipes, including ones featured on popular Food Network shows such as 30 Minute Meals with Rachael Ray, Quick Fix Meals with Robin Miller, Cooking Class with Wolfgang Puck, Ace of Cakes, Food 911, and Food Nation with Bobby Flay.

Home and Garden

Whether trying to fix a leaky faucet, redecorate a room, plant a tree, or build a deck, it helps to see exactly how it’s done. miBook goes step-by-step with up-close video clips to ensure that home projects get done correctly the first time.

Decorating and gardening titles guide users through both design and execution. The Home Decorating title, for example, helps decorators choose from suggested room styles, color palettes, furniture layouts, wall treatments, and more. Then it helps users complete the makeover with step-by-step guides on stenciling, wallpapering, staining, and applying faux finishes.

miBook home titles include: Decorating, Gardening, Simple Home Organizing, Home Projects, Home Repairs, and Outdoor living Projects. Project assistance comes from HGTV and the DIY Network, including such shows as Design on a Dime, Mission Organization, First Time Gardener, and Talking Dirty with the Queen of Clean.

Parenting

Next time dad conveniently whines that he doesn’t know how to change a diaper, hand him one of miBook’s parenting titles. You’ll hear no more excuses. With content from Parents.tv, the sister network to Parents magazine, miBook brings every parenting activity vividly to life. See and hear how it’s done, from basic baby care like swaddling to fostering cognitive development. Each month, pregnant moms can see how a baby develops in the womb. Video interviews with OB/GYNs, pediatricians, nutritionists, parents, and kids help to illustrate tasks and development. miBook parenting titles include: Your Pregnancy, Baby’s First Year, Your Toddler, Your Child’s Health (0-12), Potty Training, and Games & Activities for Babies & Toddlers.

Travel

In a travel guide come to life with video clips, images and sound, travelers can explore attractions and museums, tour neighborhoods, and preview restaurants interactively and at their own pace.

miBook has a guide for every type of adventure. City guides include neighborhood walking tours, which show historical footage that bring the past to life. Inside museums, the miBook guides visitors to must-see exhibits, shows interviews with artists, clips of their hometown, and examples of their other works. Attraction guides highlight top rides and events. Highly interactive, miBook stops after each step, letting travelers proceed at their own pace. When it’s time to eat, by simply inputting preferred cuisine, neighborhood, ambience, and price range, the miBook instantly serves up the best choices. Discerning diners can even choose their meal locations before leaving their homes with video tours of each restaurant, including interior and exterior views, signature dishes, and menus – even hearing an interview with the chef.

miBook travel titles include: Boston, Las Vegas, New York, Orlando, San Francisco, Washington D.C., and The National Parks.

miBook can also be used as a digital photo album and frame, allowing users to show their photos individually or as a slideshow. miBook also plays home videos, Internet videos, and MP3s; it can either be wirelessly powered through its changeable lithium battery or with the included AC adaptor. The miBook menus can be conveniently navigated either with controls on the device or via the included wireless remote.

Designer : miBook via Gizmodo

That’s not all, with additional features such as video player to make sure that you don’t get bored on the way. You can also play games in there and get entertained all the time, it also has an electronic boarding pass concept and the touch screen enables the traveler to access port information. It provides an easy method to know everything and anything about your flight. It also can be used my more than one user at a time as it is accompanied by duo headphones. It also has a stackable charging system and can be charged by an alternate power source.

Have a nice journey!

Designer : Mason Bonar