Explanation from Petr:
The exhibit is an active relaxation and rehabilitation bath with special features that permit the changeability of water volume (0-410 L) and provides a pleasant form of relaxation due to its continual and smooth changes to the ergonomical shape of the structure. The bottom contour of the bath adjusts in order to conform to the required position and height of the user. The various geometrical changes to the shape enables the bath to be “shortened” for example, creating a backing for the legs in order to maximize on comfort.

For the purpose of saving on water consumption, one can simply change the depth of the bath so it becomes shallow or select a shape that is most suitable for the user. The changes to the shape of the bath floor can be modified & readjusted anytime. Another wonderful trait of the bath is that it is equally convenient for bathing children, because one can adjust a safe depth of bath, reducing risk of drowning as well as being equipped with soft finish of the base. In addition to creating minimal dimensions, the bath itself can be used as a baby changing table. Getting in and out of the bath tub is simple and effortless. There’s no need to climb over edges of the bath. This way, it is beneficial for people with physical disability or those completely immobile.

Uniquely, in this bath we can experience an unmissable feeling of soft, rippling of the bath floor during bathing or when having a massage. This is a new form of relaxation which we can daringly refer to as “kinetic therapy”. The type of technology used forms system of 10 pneumatic pistons (compressed air powering pistons) and includes inclinable segments covered with soft upholstery. This lining creates a pleasant feeling without causing pressure on the body even in the case when the bath is low filled or during the filling or draining of the bath tub. The movable segments are covered by special, highly elastic, hygienic and strong foil (used in the concept of BMW Gina. The geometric shape of the head rest can be partially changed and is also made from movable structures, covered in flexible foil. The type of material`s used are synthetic rock (e.g. ceramics, plastic shroud), glass, elastic foil.

Other systems used are classic hydro/air massaging jets capable of being rotated and powered by electric motor. The connection to mains water supply, water outlet, air and hydro massage jet is through flexible hosing. The bottom of the tub is sealed and the whole base can be raised or lowered over a flat surface of the inner side-panels of the bath. That is how water tightness is ensured.

Everything is controlled electronically with a remote control. As a result, it is possible to select filling/draining of the bath, change water temperature, adjust hydro/air massage settings (duration, intensity, cycle program) and change the shape of the bath floor whit comfortably resting in the bath tub. This is done with the help of sensor button on the display of a remote control. The geometry of the bath can be altered simply by means of accessing touch display screen on the remote control. Naturally, the program remembers previous settings and if the conditions allow, the bath immediately fulfills the command of the user. Simultaneously however, whilst making the change, the height of the water surface, its volume and temperature as well as the total water consumption is electronically monitored.

The filling of the bath is possible through water inlets positioned right beneath the head rest, whilst draining is carried out through the segment located in the middle of the bath tub. If we were to come back to the principle of shaping the bath floor, an alternative method exists, which replaces pneumatic pistons and electrically tilted segments with air pouch system (ballonet). In addition, the foil covering the surface of various segments can also be replaced with a variety of other materials available on the market, that have similar properties.

Designer : Petr Kubik

The Faucet comprises five arms with different functionality such as three of them are supplying water, liquid soap and toothpaste, and the last two acts as driers. The Rocstar top is made of transparent plastic with lighting underneath which acts as control sensors and allow users activating a particular arm by simply touching it. After being activated that arm will give a magnificent led light and smoothly turns to the user. Other activities such as changing the water temperature, screen savers and profile colors, driers, etc. can be done with the center top touch screen of the Rocstar.

The basin has been designed to protect the users from viruses and other diseases that the users might infected with usual basins. Moreover, the color of the basin can be changed with the led effects and can be programmed to change the color every time someone enters into the bathroom. More surprisingly, the color of the spot where the water drops on the basin can be changed as well. There are exterior buttons on the stainless steel area on the basin that can control the covering and sterilization procedure and selecting profiles.

The mirror includes a digital camera which can be controlled from the rocstar through wireless system to know different previous conditions of your skin color, pimples, medicines, etc. The mirror will capture your photo every time you go to the bathroom which can be reviewed later for comparison. Hany Mansour, the designer, welcomes youto give any critics and suggestions. You can contact Hany here: COMISSARDAYS@YAHOO.COM

Designer : Hany Mansour, you

The concept’s touch-screen user-friendly interface and industrial design features the lower energy consuming Inter CPU and the ability of remote management, coupled with the upgradeability and adaptability of the hardware design, representing operational savings and reduction in total cost of ownership. With this modular architecture, retailers will be able to configure the features and the styling of the system and can reach the customers through more touch points. Also, the design will provide the opportunity to boost revenue through intelligent cross-selling tools, digital signage and targeted ads.

With this concept, customers will get personalized and heightened shopping experiences according to their needs, whether they want to check product recommendations and reviews, store information or sales, all they can have through this high-tech, self sufficient and intelligent system. Thus, customers will get an efficient, informative and streamlined real life shopping experience while remaining in touch of the convenience of online shopping.

Designer : FrogDesign

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Designer : Jinsun Park and Seonkeun Park

Designer : Louis Filosa

Ibex comprises high-end multimedia system including video, audio, wireless network connectivity and on-board memory storage, controlled through touch-screens located at the passenger console and swim deck. Moreover, the tower of this boat is equipped with rear facing cameras that will offer the rear-views to the driver for better driving. Within the front hatch, there is a color-matched and flush-mounted hard top that can be removed to reveal a luxurious foredeck bench. This boat features direct drive propulsion mechanism that eliminates the probability of injury or unexpected situations on an exposed prop while lessening the boat’s draft also.

Designer : Peter Carrasquillo

Designer : Guy Ceder

This concept has been driven from the need for zero-pollution, efficient and affordable cars for the future community and enjoying the freedom of a ride. The ATNMBL is designed as a self-driving car with artificial intelligence which arrive to you with just a phone call. The standing-height entrance has an electric sliding glass door and upon entering, you will be asked for your desired destination. The comprehensive and innovative voice recognition system of this vehicle along with a touch screen remote and slide up display, it can offer a wide range of tour planning, detailed performance setting and enjoyable ride sharing.

The overall arrangement of the interior of ATNMBL is very much familiar with conventional living room sitting including side chair, a couch and a low table. Up to seven passengers can sit towards each other and can see outside through large floor-to-ceiling windows on both sides. From outside, this vehicle looks like micro-architecture with a large window, pitched room and asymmetrical shape from every view without any reference to past automobile designs.

A considerable amount of typical car space is blocked with the engine and drive train, while, the mechanical components of ATNMBL are simplified and densely packed, providing more interior space. Each wheel contains electric motors which provide all-wheel drive. The power storing mechanism is located beneath the floor; moreover, alternative solar energy can be obtained from the roof-top solar panels. The front and rear end contains an array of tail lights, headlights and sensors.

Designer : Mike and Maaike via Core77

This phone includes a giant, bright, flexible and energy-saving OLED screen which is the only way of interacting and can independently produce required buttons and wipers for operating a program. Aside from that, the ergonomic shape of that phone allows to place the phone comfortably over a palm. There is a foldable stand at the back surface of the phone that can be used to place it as a lucrative alarm clock or can be used as an elegant lamp using the brightness of the OLED screen.

Designer : Ilya Tkach