[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

When it comes to reasons to live, art and human interaction top the list for Carson Hill, painter, tattoo artist, and inventor. “Art is very inspiring – to me the universe and everything in it is art,” said Carson. Steve Johnson, Carson’s right hand at Neuma (the company behind the Neuma Hybrid) comes from a very different, but no less creative world. The idea for Amuen (am-yoo-en) struck when Carson and Steve realized there was a need for a site that welcomes creatives and artists of all types. No matter what your medium, there are elements of the creative process that transcend any one discipline.

Why the name Amuen? Well, Amuen is a type of African word that means “spirits,” – a nod to the creative spirit within each of us. Neuma on the other hand, is Latin for “spirited” or air-powered. Oh, and if you hadn’t noticed, Amuen is Neuma spelled backwards. But that’s strictly coincidence.

Designer : RKS Design

[Press Release]
Thousand Oaks, California, April 7, 2009 – World-recognized strategy, innovation, and design consultancy RKS is proud to announce the introduction of the Neuma Hybrid Tattoo Machine, as RKS helps Neuma revolutionize the tattoo industry and usher in a new age of artistry, comfort, and safety. The superior technology of Neuma tattoo machines benefits tattoo collectors and artists alike – with the lighter-weight, fully-autoclavable tattoo machine delivering a less painful tattoo experience and drastically reduced healing times.

Dissatisfied with traditional coil machines, award-winning tattoo artist and inventor Carson Hill set out to create a completely new kind of tattoo technology – the first air-powered tattoo machine. Carved out of solid aluminum years before the MacBook made it cool, the original pneumatic tattoo machine, known as the Neuma2, was light-weight and fully-autoclavable.

The latest evolution of the Neuma, the Neuma Hybrid, is the result of Hill’s desire to constantly push for improvements. Hill listened carefully to suggestions from artists and engaged RKS to re-engineer and re-design the Neuma2. The result is the Neuma Hybrid. At only 3.7 ounces in its pneumatic configuration, the Hybrid still weights less than half as much as traditional coil machines. Packed inside this small but powerful package is an improved pneumatic design for greater efficiency and less air consumption, a larger impeller for more torque, a cushioned armature for compliance, a variable stroke-length, an improved collet, and optimized cycle timing for less drag on the skin when lining.

The “hybrid” part comes in when Neuma tattoo artists want to take the show on the road. Year-round and world-wide, tattoo artists travel to expos to create their art right before their fans’ eyes. With the baggage restrictions now in force by airlines, it’s becoming more of a challenge to travel with an air compressor. The Neuma and RKS teams brainstormed an ideal solution… a motorized module that magnetically-couples with the Neuma to transform it into an electric-powered tattoo machine. This means that Neuma artists can have the Neuma performance they love in an electric configuration that still weighs a full third less than traditional coil machines. And, most importantly, the pneumatic machine is still fully-autoclavable.

Whether you’re an artist, a long-time collector, or someone who’s been tempted but afraid to get a tattoo, the Neuma Hybrid represents a breakthrough in delivering a safer, less-painful, tattoo experience. And as for Carson Hill, perhaps Rosenau said it best, “He’s developed something that’s changing the way tattoos are done and the look of tattoos. He has his own little place in tattoo history.” Hearing that makes Hill squirm a little.

Designer : RKS Design for Neuma

[Press Release]
MVRDV wins Gwanggyo City Centre Competition, near Seoul, South Korea

The Daewoo Consortium and the municipality of Gwanggyo announced the MVRDV concept design for a dense city centre winner of the developer’s competition for the future new town of Gwanggyo, located 35km south of the Korean capital Seoul. The plan consists of a series of overgrown hill shaped buildings with great programmatic diversity, aiming for high urban density and encouragement of further developments around this so-called ‘Power Centre’, one of the envisioned two centre’s of the future new town.

Since the beginning of the millennium local nodes with a high density concentration of mixed program are used in Korean town planning. These nodes consist of a mix of public, retail, culture, housing, offices and leisure generating life in new metropolitan areas and encouraging further developments around them: the Power Centre strategy. The Gwanggyo Power Centre will consist of 200,000m2 housing, 48,000m2 offices, 200,000m2 mix of culture, retail, leisure and education and 200,000m2 parking.

This diverse program has different needs for phasing, positioning and size. To facilitate this all elements are designed as rings. By pushing these rings outwards, every part of the program receives a terrace for outdoor life. Plantations around the terraces with a floor to floor circulation system store water and irrigate the plants. The roofs of these hills and the terraces are planted with box hedges creating a strong, recognizable, cohesive park. This vertical park will improve the climate and ventilation, reduce energy and water usage. As a result a series of overgrown green ‘hills’ appear in the landscape.

The site is surrounded by a beautiful lake and forested hills, the design aims to create a landscape on top of the new program that enlarges the green qualities and that links the surrounding parks by turning the site into a park.

The shifting of the floors causes as a counter effect hollow cores that form large atriums. They serve as lobbies for the housing and offices, plazas for the shopping center and halls for the museum and leisure functions. In each tower a number of voids connect to the atrium providing for light and ventilation and creating semi-public spaces. On the lower floors the atriums are connected through a series of public spaces on various levels linking the towers and serving the outdoor facilities of the culture, retail and leisure program. The Power Centre creates a dense urban program with a green regard.

The concept plan is currently at the Gyeonggi provincial authority’s Urban Innovation Corporation for further development and feasibility study, the entire new town will be a self sufficient city of 77,000 inhabitants. The estimated budget and timeframe are still in the process of being established, completion is envisioned for 2011. A consortium lead by Daewoo develops the project with local firm DA Group, which commissioned MVRDV to design the scheme. British firm Arup is involved as engineer.

Designer : MVRDV via IGreenSpot via WordArchitectureNews

“We congratulate JBL on the incredible reception received by the release of the new EON,” said Ravi Sawhney, Founder and CEO of RKS. “We’re thrilled that our collaboration and JBL’s leadership have taken powered PA to a whole new level.”

The resulting design is a striking departure from the original EON. The full, foam-backed, perforated metal grill provides an added measure of protection to internal components, while offering a clean, uncluttered look to the entire line. The speaker’s shape, like the EON’s power, projects from the rear of the speaker where the amp is housed. “The design flows from the back of the speaker in a single, accelerating curve,” explained Lance Hussey, RKS Vice President of Design. The bold port vents, provide a visual accent and evoke fond memories of the original EON.

To minimize abuse to the speakers and users alike, the design team removed all the hard edges and corners. “Not only does that make it very durable, but also very comfortable to move around, there are no corners to bash into your knees and your legs and things or slide in and out of your car,” said Jones. The EON500 series includes three lightweight compact models that each feature an on-board minimixer with loop-thru or mix-out capability. The EON515 puts out a massive 450 watts of power, yet weighs only 33 lbs.

To take full advantage of JBL’s lightweight technology, this flagship EON features three handles. Each full-bar handle, one on the top and one on each side, is placed for optimal ergonomics and balance, and over-molded with a soft comfort-grip. Pole-mounting speakers has never been easier. No more bending over to lift the speaker off the floor. Just grab the top handle, and then easily switch to the side handles as you effortlessly lift the speaker and set it atop the pole.

Designer : RKSDesign

NUVU: RESHAPING THE CITY

Within just a few years, cities all over the world will be at near bursting point. If mankind wants to retain the level of personal mobility it currently enjoys – and if the city is to survive – the only way forward is for a radical rethink of the type of cars driven there. One solution could be a car like Nuvu, designed for the city of the not-too-distant future.

“Nuvu is literally a ‘new view’ at the future of the city car. It is electric, of course, but as far as Nissan is concerned, for tomorrow’s city cars that is a given. No, the most important aspect of Nuvu is the interior design which provides great comfort and space in an intelligent package designed to make best use of our crowded roads and limited parking slots.”

François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.

At a glance

- 2 +1 seating in compact 3m package
- Unique platform for Nuvu
- Zero emissions from EV drivetrain
- Drivetrain previews production EV due soon
- X-By-Wire control for all dynamic functions
- Extensive use of natural, organic and recycled materials
- An urban oasis complete with its own tree inside, which…
… provides shade for the interior, and
… generates solar energy via its ‘leaves’

Overview
There is about to be a seismic shift in the urban landscape. Within the next five to seven years, some 55 percent of the world’s population will live in the city, threatening total gridlock. Unless something is done, the irony of the phrase ‘personal mobility’ will be self-evident.

Look around at the cars in a typical city traffic jam today and the vast majority will have only one occupant and four empty seats. Some might have two occupants, a few three. But find one with four occupants or more and you’ll be doing very well.

Today, we buy a family car knowing that we’ll only ever need to use it to its full potential one or perhaps two percent of the time. Tomorrow, things will be different. Tomorrow, things have to be different.

“There is a new generation coming up who, finally, are questioning why we do the things we do. They are asking themselves, for example, why they are buying a large car when they know that for 99 percent of the time they will be in it on their own,” says François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.

“It is our job to provide personal transportation that is better suited to people’s needs and to what the environment – in all senses – can cope with.”

Nissan’s vision for the future of urban transportation is encapsulated in Nuvu, a ‘new view’ of the type of car we will be driving in the middle of the next decade. Compact – it’s just 3 metres long – Nuvu is a concept vehicle with unique 2+1 seating. It is aimed at urban dwellers who don’t want to compromise on their personal freedom or their comfort, yet who appreciate that ‘something has to give.’

Nuvu is agile, easy to drive, even easier to park. And it is, of course, an electric vehicle (EV). As Bancon says: “We believe zero emission vehicles are one of the key solutions for tomorrow’s city car.”

Nuvu is described as a moving oasis, a haven of green tranquillity in the urban jungle. To underline this message, Nuvu incorporates a witty representation of its green credentials: across its all-glass roof are a dozen or so small solar panels. Shaped like leaves on a branch, the power they generate is fed to the battery using a ‘tree trunk’ within the car as a conduit. Nuvu also uses natural, organic and recycled materials within the cabin.

Nissan has already announced plans to introduce an all-electric car in Japan and the US in 2010 and to mass-market it globally in 2012. Nuvu is not that car, though it does share some of the technology that will feature in the planned production vehicle. Rather, it is a concept of how a Nissan EV might look in the near future.

In the longer term, Nissan foresees a future based around a line-up of zero emission vehicles regardless of their size, category and usage. Nuvu – or its production equivalent – is just one element of this emission-free future.

Nuvu in detail
The central thrust behind the development of Nuvu is not its motive power but its layout and use of space. Nuvu has been created for a city of the future, one that’s even more crowded than today.

That’s why it’s compact on the outside yet roomy on the inside. Built on a unique platform, it’s just 3 metres long and sits on a wheelbase of 1980 mm but is 1700 mm wide and 1550 mm tall to create a large and airy cabin.

Interior package
These dimensions provide all the interior room needed for the vast majority of city journeys. Nuvu has two regular seats and a third occasional chair that can be folded down when required. But, unlike some two-seater city cars currently on the market, it is a thoroughly practical proposition with an integral luggage area providing sufficient space for a typical supermarket or shopping expedition.

“It is a real car,” says Bancon. “There would be no disadvantages to using a Nuvu everyday. For the vast majority of users, three seats are more than enough most of the time.”

The packaging is designed to give priority to driver comfort with C-segment levels of space and the flexibility to invite one or two passengers on board. Cabin layout places the regular passenger seat beside but largely behind the driver’s seat, allowing the passenger to stretch right out. Ahead of this seat is a third occasional chair which, when not in use, is folded away into the dashboard assembly. But even when the third seat is in use, there remains sufficient legroom for both passengers.

In the interests of saving both weight and space, the third seat has a centre section made from hardwearing yet comfortable netting. This hammock-like approach also has the benefit of allowing cool or warm air to circulate around the occupant’s body for extra comfort.

Shopping bags, briefcases and smaller items of luggage can be stowed behind the driver’s seat while if the driver is travelling solo, larger items can be stowed in the passenger footwall.

City car research
“We did a great deal of research into how people use their cars in the city. We found that for 90 percent of the time, the driver was alone. For five percent of the time there was one passenger and for four percent of the time there were two passengers. You can do the math to find out how often four or more people were in the car!” says Bancon.

“We gave the second seat much more room than normal because when you take one passenger in your car it is usually someone you love and you want to make sure he or she is being carried in outstanding comfort,” he adds.

Natural materials
Many of the materials used inside Nuvu reflect an increasing concern for the environment. The floor is made from wood fibres pressed into laminate sheets and is studded with rubber inserts made from recycled tyres for grip.

To create a light and bright interior, the windscreen and roof merge into one extended panel running virtually the entire length of the car. But undoubtedly the most unusual feature of the interior is the ‘energy tree’ which rises from the luggage compartment floor to the roof behind the driver’s seat.

Solar panels
The energy tree is shaped like a thin trunk. As it reaches daylight it branches out under the glass roof providing occupants with protection from bright sunlight… just like a real tree. And providing a visual reminder of Nuvu’s green credentials, covering the branches are dozens of small solar panels shaped like leaves.

The panels absorb energy from the sun which is then fed back down the energy tree and used to help recharge the battery and provide an extra power boost for the electric motor. As well as being genuinely green energy, it is estimated that the power generated via the solar panels will save the equivalent of one full overnight charge from mains electricity each month.

Driver controls are as simple as possible. All the major functions – steering, braking, transmission and throttle – are ‘By-Wire’ while the steering is controlled by an aircraft-style steering yoke: with just one turn from lock to lock, the steering is very direct for agility and manoeuvrability in the city. Nuvu’s turning circle is just 3.7 metres. Thanks to its wide track and the use of 16 inch 165/55 tyres mounted on lightweight, almost transparent, wheels, ride comfort, stability and agility is of the highest order.

There are two pedals – for stop and go – stalks for minor controls and a digital instrument panel with dials for speed, distance covered and battery range. The instrument panel itself is formed of layers – rather like an onion – and like the energy tree is another example of design inspired by nature. “We call it bio-mimicry,” says Bancon.

Rear view/parking monitor
Two screens on the dashboard display the view behind the car – there are no door mirrors to disturb the airflow, but small cameras – and double as monitors for the Around View Camera which give a bird’s eye view of the car when manoeuvering or parking.

Saving energy was the guiding force behind the use of low-energy LED head and tail lamps, while Nuvu’s heating and ventilation system filters and cleans the city air as it passes through the vehicle. Not only does it produce no emissions at source, but Nuvu actually helps clean up the city environment.

Exterior and interior design
“Nuvu’s design is further clear evidence of Nissan’s continued desire to challenge convention and to explore all the possibilities that the EV could bring us. In many ways it was inspired by our two most extreme EVs of recent times: Mixim and Pivo 2.

“Significantly, though, Nuvu delivers a more realistic interpretation of two of the most important aspects of its forerunners – the ‘Friendly Innovation’ found in Pivo 2 and the ‘Sports Dynamics’ central to Mixim

“The result? We have designed a radical concept car that with just a few changes could go into production tomorrow,” explains Masato Inoue, Chief Designer, Product Design Department, Nissan Motor Co., Ltd.

Developed by designers at Creative Box Inc. – Nissan’s design think-tank – Nuvu’s green house has flowing lines with gentle curves inspired by nature. The distinctive shape of the door glass on either side gives the impression of a hot air balloon that’s being gently inflated by pressure from within, while tropical fish inspired the profile of the side window graphics as a whole.

This contrast between the natural, fluid shape of the greenhouse and the strength implied by the solidity of the lower body gives Nuvu a feeling of quality rarely found in a compact car.

Colour and materials
Nuvu’s visual impact is further enhanced by its unique body colour. Developed by Nissan Design, the shade is officially called Soft Feel Sandy Gold.

Matching the ecological values of an electric vehicle, the moulded plastics and synthetic elements found inside a typical production car have been replaced by natural materials and organic alternatives, such as the wood fibres and rubber from car tyres used for the flooring. The result helps create a relaxed, warm atmosphere within Nuvu’s cabin.

During the design development stage, key targets were to develop an EV that encompassed obvious modernity with engaging ambience and a playful aspect – hence the energy tree. “You don’t need to be a car lover to fall in love with Nuvu,” adds Bancon.

EV drivetrain
Nuvu is more than a styling concept of a future EV. It is a fully working mobile test bed for much of the technology that will be used in Nissan’s production EV to be launched in 2010. For this reason elements of its technical specification are being kept secret for the time being.

The electric motor used in Nuvu is mounted at the rear of the vehicle and drives the back wheels, though neither its exact specification nor the power and torque figures are being released at this stage. A driving range of 125 kms and top speed of 120 km/h are being made public, however.

Li-Ion battery
Similarly although it can be revealed that the batteries used are of the latest laminated lithium-ion type and have a capacity of 140 Wh/kg (watt-hours per kilogram), the total capacity of the batteries and number of modules are not being disclosed at this stage.

Nissan began research into high output Li-Ion cells as long ago as 1992, but today development is carried out by Automotive Energy Supply Corp. (AESC), a joint venture company set up by Nissan and NEC Group.

Unlike a conventional lithium-ion battery with its bulky cylindrical cells, the laminated Li-Ion battery as used in Nuvu has thin laminated cells and fewer components overall. This boosts its power by a factor of 1.5 at the same time as halving its physical size. It also remains twice as efficient as a conventional cylindrical Li-Ion battery even after five years or 100,000 kms of continuous usage.

Another bonus of the compact cell construction is that a thin modular design is possible with a commensurate improvement in battery cooling efficiency. Higher power outputs are achieved through material improvements made to its lithium manganate positive electrode and carbon negative electrode. The use of chemically stable spinal-structured manganese for the positive electrode also helps ensure safe operation.

Its compact size allows the batteries to be mounted under the seats and the vehicle’s flat floor, thus helping to keep the centre of gravity as low as possible.

A quick charge from empty to full should take between 10 to 20 minutes while a full charge should take between three to four hours from a domestic 220V socket.

Typical users
“The people who will be drawn to a car like Nuvu are many and varied,” says Bancon. “It is a cross generational car and not a signature vehicle for one generation.

“There will be common threads, however. They will be early adopters but more importantly they regard themselves as urban citizens. They don’t just work or live in the city; they are part of the city. They want a car that somehow expresses who they are and which reflects their personal ideology.”

Conclusion
Although clearly a concept vehicle exploring aspects of future vehicle design, Nuvu nevertheless embodies many messages for today. Its clever interior provides ample headroom, legroom and comfort for most everyday needs without occupying more road space than it needs.

The use of recycled and natural materials underlines Nuvu’s environmental message and while the energy tree might be considered as a piece of whimsy, the use of solar energy is an entirely sensible and practical technological solution to aid an emission free future.

“Nuvu is a concept car, for sure, but it is an entirely credible vehicle,” says Bancon. “It is light, clean and easy to drive. It is practical and a sensible size, yet it is also embodies an element of fun: the future doesn’t look so bad, after all.”

Designer : Nissan