The design comprises both economic and technical efficiency. The chassis is covered in an unpainted swappable plastic skin, which eliminates the painting stage. The placement of the rear wheels within the rear quarter panel offer improved aerodynamics. The rear and front façade of the car contains thin-film OLEDs under the colored polycarbonate surfaces, through which users can personalize parameters like day-running lights or graphically expressing themselves by adding custom decals. This feature will also eliminate the need of placing individual lights for turn indicators or brakes.

The dashboard has been kept minimal for individual movable components; rather it contains a huge touch screen where most of the interactions between the car and the rider will take place. While driving, users can keep their other works going on through the internet connectivity and share their driving experience through social networking websites.

Designer : Irwan Azhari

Text from Adam about the background of this concept :

“In my research, I found that 97% of the iGeneration owns a computer and 75% are on Facebook or other social networking sites,” says the device’s creator, Adam Brodowski, a design student at Savannah College of Art and Design in the U.S. state of Georgia. “I also found that they are all hypertaskers who do multiple things all at once. Eating dinner, text messaging, doing homework and watching TV are all strung together.

“They are also very comfortable with technology and the Internet. They run personal blogs, surf the web all day long, email back and forth and so on. Most importantly, they enjoy creating content to fuel the web and be noticed.”

All Units: This shows the various units of the Sook off the dock and ready to be used.

Docked: Shows all of the Sooks parts docked together. In this form the Dock and Touch can still be used.

Sook Touch: The Sook Touch is used to display and drag ingredients to build custom recipes. Ingredients are added when the Dock or Cut understands food near it. This then gives the user a bank of items to incorporate into there meal.

Sook Cut: The Sook Cut a cutting board containing a moisture sensor, weight sensor, and electronic tongue. It uses these sensors to identify what food is bring cut on the board and how much is being used. It then transmits this information to the Sook Touch to begin generating a recipe.

Sook Dock: A picture of the Sook Dock. Along with charging the Sook Cut and Touch the Dock works as a RFID scanner to identify what foods are near it, be it new groceries it can use for meals later, or food that is being set out to cook something currently.

Designer : Adam Brodowski